Chery managed to get first place in the quality of a new car among other Chinese brands, in research from JD Power, called the Initial Quality StudySM (IQS), for cars circulating in China during 2023.
This result is an improvement from the previous year (2022). Specifically, JD Power also provides the best assessment for the 5X Chery Tiggo in the category of Compact SUV and Chery Arrizo 5 segments for the sedan segment.
The two awards that Chery received were the result of dedication in providing high-quality products that were able to meet market satisfaction.
For Chery, quality is life that supports the entire life of this company. In Chery factories that produce various models circulating in the Chinese market, quality checks are one of the main things to do. This is also the standard for Chery factories in other countries," said PT Chery Sales Indonesia Head of Brand Department Rifkie Setiawan, in his official statement, Tuesday, April 2.
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The man who is familiarly called Rifkie emphasized that in Indonesia together with assembly partners of Chery, quality standards are also a reference in meeting the quality of production results.
As additional information, JD Power 2023 China's Initial Quality StudySM (IQS) is one of the studies conducted by JD Power for several brands at once. The results of the IQS study, which is considered prestigious and reliable at the global level, involve 230 models from 48 brands, with a focus on the quality assessment experienced by gasoline car owners in a two to six month ownership period.
Quality analysis in this study uses 218 diagnostic questions in nine categories, namely body performance, cabin interior, driving experience, control system or dashboard, infotainment system, air conditioning, seating, engine and transmission, as well as driver safety features.
The study results statement was taken for every 100 units of vehicles examined (Problem Per 100 Vehicles). The lower the score, the less problems are found and the better the quality of the vehicle.
Chery has consistently achieved achievements in various categories of JD Power in recent years. Chery got the best assessment for automotive performance, execution, and layout studies (Automotive Performance, Execution and Layout StudySM) for two consecutive years.
Meanwhile, in 2023 the Chery TIGGO 7 Series and the Chery TIGGO 8 Series won every market segment, namely the Medium Economic SUV and Medium SUV segment. In addition, in 2022, the Chery Arrizo 5 PLUS event won first place in the Medium Basic Sedan segment.
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