Perdana, Chery Boyong Omoda Dan Jaecoo Ke Pasar Spanyol

The launch of Omoda and Jaecool in Spain. (Doc. Chery)

The Chery Group inaugurated the presence of OMODA and JAECOO in the European market, by launching its first brand and product in Spain.

The presence in the European market marks a strategic step for the Chery Group to contribute to the auto industry, as well as expand reach around the world.

"The rich Spanish creativity and cultural heritage are in line with the spirit of OMODA & JAECOO in promoting innovation, fashion, technology, and environmental conservation. Our products are here to meet the needs of automotive consumers in Spain who are happy with high-quality cars, technology, and futuristic design, as well as cars that are user-oriented," said Dr. Gao Xinhua, Chief Technology Officer of the Company Group, in an official statement from the company, Wednesday, February 6.

The presence of the two brands comes and focuses on new energy by presenting various product line options, including BEV, PHEV, and ICE to provide the flexibility of choice for consumers.

On this occasion also introduced OMODA E5 and OMODA 5. OMODA E5 is a futuristic electric SUV, and OMODA 5 is an ICE crossover SUV (Internal Combustion Engine).

As is known, the OMODA E5 Chery, OMODA's first pure electric crossover SUV, attracted global attention with advanced electrical technology and a range efficiency of 110.9 percent in practical tests.

Using the lithium iron phosphate 61 kWh battery energy, the Chery OMODA E5 has a maximum range of up to 430 km based on the WLTP method and fast charging from 30 to 80 percent in 28 minutes.

Meanwhile, Chery OMODA 5, comes with a futuristic design that carries the philosophy of "Art in Motion," not only achieving the highest safety rating in the world, namely the Five Star E-NCAP, but also offering driving features with the latest technology and aggressive engine performance. With a 78 percent high-power steel structure and a variety of smart driving assistance systems, Chery OMODA 5 provides a safe and comfortable driving experience.

Best Service Through Global Collaboration

OMODA and JAECOO are committed to providing the best consumer experience from sales to after-sales services by building global standards that combine international and local resources. In Spain, operational infrastructure is run in collaboration with Kuehne+Nagel, which is a leader in the global logistics industry. This collaboration includes the construction of shipping centers, consumer service centers, and technical training centers so that all services can be implemented more easily and efficiently.

From a network built in Spain, OMODA & JAECOO projects the operation of 65 dealers by the end of 2024 covering 93 percent of the Spanish region. To build this network, OMODA & JAECOO cooperates with 28 local dealers in Spain and promises factory guarantees for seven years or 150,000 kilometers that affirm their trust in product quality and commitment to consumer satisfaction.