Far Beyond Target, Mitsubishi Torehkan Sales 2,719 Units During IIMS

Booth Mitsubishi at IIMS 2024. (Doc. MMKSI)

JAKARTA - A number of automotive manufacturers participating in the IIMS 2024 exhibition have reported positive sales results, including PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI).

Based on data received by VOI, during the eleven days of organizing the exhibition, MMKSI managed to record around 2,719 vehicle order units (SPK), meaning that it exceeded the sales target at the beginning of around 2,000 units.

MMKS sales at IIMS 2024 are dominated by Mitsubishi Xpander (including Xpander Cross) and Pajero Sport models, as well as the new Mitsubishi Xforce new SUV models that offer modern designs.

We would like to thank consumers and visitors who have come to our booth, express our appreciation and use Mitsubishi Motors products and services. At the IIMS 2024 event, we not only brought Xforce as a star back, but also introduced and started the sale of Mitsubishi L100 EV commercial electric vehicles, which stole the attention of the public and also potential fleet consumers to support its business operations," said Atsushi Kurita, President Director of PT MMKSI, in an official statement, Wednesday, February 28.

Consumer and organizer appreciation is proven by the receipt of the Best APM Indoor Booth Activity and Best EV Commercial Car awards for Mitsubishi L100 EV' products. MMKSI hopes that the experience at IIMS 2024 can give the best impression as well as complete information about products and services from Mitsubishi Motors in Indonesia.

In addition, at the exhibition, based on data received by MMKSI visitors, 446 test drives with four models from Mitsubishi Motors, with details of Xforce 250 test drive, New Xpander Ultimate CVT, 57 times, New Xpander Cross CVT Premium, 74 times and Pajero Sport Ultimate Dakar 4x2, 65 times.

At IIMS 2024, MMKSI has also officially announced the start of sales of the commercial electric vehicle model Mitsubishi L100 EV, which has been assembled locally at the MMKI factory since December 2023.

Mitsubishi L100 EV has a variety of improvements with the MiEV Minicab which was previously introduced as well as from the previous proof of concept (POC) results where it received positive results, both in terms of product and operations in its activities.