SPK Toyota Reaches 2,540 Units At IIMS 2024 And Wins Various Awards

Booth Toyota at IIMS 2024. (Doc. Toyota)

JAKARTA - PT Toyota-Astra Motor (TAM) recorded impressive sales at the IIMS 2024 event which ended on Sunday, February 25.

Based on data received by VOI, Toyota's sales at this exhibition rose 30 percent from last year. Motivated by Kijang Innova Zenix HEV which recorded 411 SPK, contributed 16.2% of Toyota's total new car orders that broke 2,540 SPK. Toyota Avanza with 380 SPK (15 percent) occupies the 2nd position followed by Yaris Cross HEV in 3rd position with 217 SPK (8.5 percent). Veloz with 190 SPK (7.5 percent) and Kijang Innova Zenix Gasoline with 180 SPK (7.1 percent) then followed in 4th and 5th positions.

"Thank you for the trust of visitors to IIMS 2024 who have chosen a Toyota vehicle supported by a complete and complete mobility ecosystem. With Multi Pathway Strategy, TAM provides an electrification vehicle (xEV) option that is increasingly accepted by all segments of society, ranging from the local pride of Yaris Cross HEV and Kijang Innova Zenix HEV, to the All New Vellfire HEV which launched at this event," said Vice President Director of PT. Toyota-Astra Motor (TAM), Henry Tanoto, in his official statement, Wednesday, February 28.

He also added that this achievement is a positive signal that the automotive industry, especially electric vehicles, will grow stronger in the future as well as encourage the wheels of the country's economy.

Especially for the dominance of 411 SPK Kijang Innova Zenix HEV who led the sales performance of Toyota at the IIMS event, it was like being able to reflect public appreciation for the general electrification model and Kijang specifically.

In addition, of course, Toyota Kijang's DNA from the functionality, resilience, and reliability of driving can still be inherited properly. It has not been added an 8 year battery guarantee or 160,000 km to bring peace of mind to its users. Toyota's electrification records also tend to be high, and even in some models it is better than its gasoline-engine variant.

Had attracted the attention of President Joko Widodo during the opening ceremony IIMS 2024, Yaris Cross HEV is ready to become the new strength of Toyota's electrification vehicle with 217 SPK. Cross SUV produced by the nation's children, uses a hybrid powertrain that is 40 - 50 percent more efficient than conventional combustion vehicles with gasoline consumption reaching 31 km / liter, which also means the emissions are very low considering that gasoline engines are increasingly operating.

Meanwhile, from Toyota's xEV sales at the IIMS 2024 event, apart from Kijang Innova Zenix HEV and Yaris Cross HEV, newcomers to All New Vellfire HEV immediately recorded sales with 55 SPKs with his brother Alphard HEV who received 57 SPK. So that if totaled with other HeV Toyota, Toyota's electrification vehicle sales at this international scale exhibition reached 762 SPK or about 30 percent of Toyota's total SPK. This also means a 5-fold increase from Toyota's SPK xEV at IIMS last year at 150 SPK.

The sales of ICE Toyota vehicles that are very popular with the public also appear promising at this exhibition, seen from the high SPK Avanza, Veloz, Raize, and Kijang Innova Zenix Gasoline.

IIMS Award

The Completion Mobility Ecosystem, which was displayed by PT TAM at the IIMS 2024 event, bore fruit in the form of awards for various types of mobility solutions displayed according to customer segments and needs. The following is a list of Toyota vehicles that received awards at the IIMS 2024 event:

- Best Medium MPV : Kijang Innova Zenix

- Best Premium MPV : All New Vellfire HEV

- Best Hatchback : GR Corolla

- Best Commercial Vehicle : Hilux Rangga

Toyota's commitment to present a Total Mobility Solution that suits customer capabilities and a fully and trusted supporting ecosystem is believed to be able to maximize customer satisfaction thereby increasing loyalty to Toyota's mobility solution. In line with the IT'S TIME FOR EVERYONE campaign, Toyota will present more electrified vehicles in the future to support wider community participation in achieving carbon neutrality and bringing ever-better cars," concluded Marketing Director of PT Toyota-Astra Motor (TAM), Anton Jimmi Suwandy.