Seeing The Condition Of The Mercedes-Benz Ambitious Target Market Regarding EVs, So Resign

The Vision One-Eleven concept combines a very dynamic design language with an innovative all-electric powertrain technology. (Doc. Mercedes-Benz)

JAKARTA - Since 2021, Mercedes-Benz has had an ambitious target in the electricity constraint segment by launching 50 percent of vehicle sales from electric vehicles by 2025.

Citing the ArenaEV page, Friday, February 23, the manufacturer now appears to be stepping down from that destination and has decided to postpone it for another five years or until 2030.

The reason for this delay is due to the current facts where this luxury car manufacturer sees that PHEV (plug in hybrid) vehicles will remain relevant in the next few years. This means that PHEV is a priority at this time.

The move taken by Mercedes-Benz is also estimated as a consequence of the decline in demand for electric vehicles. In addition, the price of pure electric vehicles, which is still relatively expensive compared to ICE and hybrid, is also still an obstacle.

In addition to the decline in demand for electric vehicles, Mercedes was also affected by the slow pace of economic growth, supply chain problems, component shortages, and trade tensions between China, the US and the EU.

Therefore, sales in the first quarter of this year are likely to be lower than sales in the first quarter of 2023. Electric vehicle sales are expected to reach around 19-21 percent of total sales, if they count battery and hybrid electric vehicles simultaneously.

As is known, currently 11 percent of Mercedes cars sold in Europe are all electric, and 8 percent are hybrid. Therefore, the company will continue to update its ICE model for the next few years.

Meanwhile, according to a Reuters report, Ola Kallenius' CEO wants customers and investors to know that Mercedes is currently in a good position to continue producing combustion-engined cars and is ready to update its technology until the next decade.