JAKARTA - Unlike several neighboring countries that have released BYD cars in stages. The Indonesian BYD market immediately presented three models at once, namely Dolphin, Atto 3 and Seal, which were launched earlier this year.
According to Luther T. Panjaitan, PT BYD Motor Indonesia's Head of Marketing, the three models presented received a positive response from potential consumers, as seen from the enthusiasm in each dealer network.
"You can see what enthusiasm is in every dealer, showing extraordinary progress," he said, after the test drive session, at Sentul Circuit, West Java.
When asked which model is most in demand, the man who is familiarly called Luther said the beginning of BYD's presence, the Seal electric Sedan model, was the most in demand.
"At the beginning of the launch of the Seal, it was quite a sales hit, because in my opinion some consumers paid quite a attention to this model (Seal), especially those who understand the automotive world, understand global technology," he added.
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However, two weeks after the launch, the combination of the third (car) was stable, both from Dolphin, Atto 3 and Seal. Previously, the VOI team was lucky to have tried out all these models which offered an extraordinary sensation.
On the same occasion, Bobby Bharata, Head of Product BYD Motor Indonesia, said that currently the composition is the same, and Atto 3 is starting to creep up.
"The current composition is still at Atto 3. If you say the percentage is 40-50 percent. Seal is 30-35 percent, because what we know is that when we launch a product, people will definitely be up first. Later, after the upper pyramid is fully filled, then the strong one is below," he concluded.
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