Isuzu Records Positive Achievements In 2023, Controls The Commercial Vehicle Market Share Of 27.7 Percent

Isuzu ElF. (Doc. Isuzu)

JAKARTA - PT Isuzu Astra Motor Indonesia (IAMI) shows extraordinary performance by controlling the commercial vehicle market share by 27.7 percent throughout 2023. Even though the market is declining, PT IAMI has managed to maintain a sustainable business.

"In 2023, we are grateful for the excellent achievement by upholding the principles of Cutious Optimism. Despite facing a market decline, PT IAMI has succeeded in increasing the Isuzu market share in the commercial vehicle segment by 1.3 percent. This achievement is a reference point towards 50 years of the existence of Isuzu Indonesia which will continue to grow at the next level," said Yusak Kristian Solaeman, President Director of PT IAMI, in his statement, Friday, January 26.

Consumer confidence in 2023 is reflected in retail sales of PT IAMI which reached 30,085 units of vehicles, equivalent to 27.7 percent of the total commercial vehicle market in Indonesia. Isuzu Elf became the best-selling product with sales of 14 thousand units, followed by Isuzu Traga with more than 11 thousand units.

However, a significant increase in percentage occurred in Isuzu GIGA from the commercial sector, with an increase of 34.5 percent, and Isuzu Mu-X from the light commercial sector which increased by 94.7 percent. In the market share, Isuzu GIGA increased 4 percent to 17 percent.

The positive achievements achieved in 2023 added to the extraordinary line of performance of PT IAMI for 4 consecutive years, with an increase in market share of 4.0 percent. The spare parts also experienced a significant increase of 19.8 percent, the latest achievement of Isuzu in Indonesia.

The success of PT IAMI, an entity that is part of ASTRA International, in 2023 cannot be separated from the contribution of companies that have been operating in Indonesia since 1974. PT IAMI continues to support Indonesia's business ecosystem by providing mobility solutions through motorized vehicles at competitive prices and efficient operational costs, in accordance with the needs of loyal consumers.

In almost 50 years in the midst of Indonesian society, PT IAMI has served millions of consumers from Sabang to Merauke, supporting the progress of the economy, business and trade through innovation that continues to be developed.

Isuzu comes with three of its flagship products, namely Isuzu Elf, Isuzu Traga, and Isuzu Giga, which can be selected and adapted to the need to support business activities, business, or daily necessities effectively, efficiently, and affordable from various aspects.

The key to the success of PT IAMI's business for 50 years is to provide competitive prices, provide suitable vehicles, and good operational cost efficiency. All vehicles offered are also supported by full-sale services through the provision of complete service vehicles and spare parts, easy, and fast. Isuzu appreciates consumers who make them real travel partners.