Success With Sales In 2023, Volkswagen Sales Boss: We're On The Right Track

Volkswagen T-Roc, Golf, and Polo are best-selling on the market. (Doc. Volkswagen)

JAKARTA - Volkswagen (VW) successfully ended 2023 brilliantly. The manufacturer, headquartered in Wolfsburg, Germany, has sold 4.87 million units of vehicles that have been handed over to customers around the world.

This figure increased by 6.7 percent compared to the previous year's achievement. Of the total sales, around 394,000 units are electric vehicles (EVs), showing an increase of 21.1 percent.

"The shipping figures show that we are on the right track as brands, and our cars are well received by our customers," said Imelda Labbe, as Volkswagen Board Member of Sales, Marketing, and Aftersales, as quoted from the company's official website on Wednesday, January 10.

For the largest market for VW brand electric vehicles (EVs) still China, followed by Germany, the US, UK, Sweden, France, Norway and Belgium.

Domestically, models such as VW ID.4 have sold around 30,000 units, an increase of 62.9 percent. Meanwhile, the model recorded sales of 38,000 units in the US, an increase of 84.2 percent compared to the previous year.

Different from Germany and the US, China's most popular product is VW ID.3, with sales of more than 75,000 units by 2023, an increase of more than 200 percent from the previous year.

In addition to electric vehicles, the SUV is also one of the best-selling products with total shipments reaching 54.2 percent globally, an increase of 14.9 percent. The US is the largest market in this segment with 81 percent of the sales of VW brand SUVs.

The best-selling SUV products in Europe are T-Roc, even setting new shipments in Germany, England, Spain, and Turkey.

In addition, the Polo model also makes a significant contribution as one of the best-selling VW products in the world. In Brazil, more than 110,000 units have been sent to customers, setting a new record. In Germany, Polo shipments were around 33,500 units, an increase of 44.1 percent compared to the previous year.

Manufacturers are optimistic that this positive trend will continue in 2024, although the world auto industry is faced with various challenges.

"We expect market conditions to remain challenging by 2024. However, with our revised and attractive product portfolio, we are in the right position," concluded Imelda.