Success In 2023 Both Global And Indonesia, Chery Sets Ambitious Target In 2024

Cherry's success in 2023. (Doc. Chery Global)

JAKARTA - The year 2023 is an exciting moment for the Chery Group, which successfully closed the year with sales achievements of 1,881,316 units. This total sales recorded a tremendous growth of 52.6 percent from the previous year, confirming Chery's position as the leading passenger car exporter in China for 21 consecutive years, with exports reaching 937,148 vehicles.

"The extraordinary achievement of the Chery Group in 2023 is proof of a very solid global performance, including in Indonesia. The spirit of the Chery Group also inspired the Chery team in Indonesia to continue to strengthen Chery's position as a leading global car brand," said Harry Kamora, Vice President of PT Chery Sales Indonesia, through his statement, Friday, January 5.

This success continues to be maintained by providing premium services to more than 13 million customers worldwide who are interested in various Chery car models. Chery's innovative products, which include conventional fuel, renewable energy, and hybrid, provide solutions that can be adapted to the needs and lifestyles of consumers in various countries.

Chery implemented a comprehensive strategy by combining the advantages of conventional energy vehicles with renewable energy, such as the transformation of TIGGO 8 and TIGGO 7 into TIGGO 8 PRO Plug-in Hybrid and TIGGO 7 PRO Plug-in Hybrid. In addition, Chery also introduced the EQ series and other renewable energy products.

The sale of the Chery Group is also driven by consumer enthusiasm in Indonesia for technological innovation. Models such as TIGGO 8 Pro, TIGGO 7 Pro, OMODA 5, OMODA 5 GT, and the OMODA E5 electric variant have brought PT Chery Sales Indonesia (CSI) to become one of the top nine leaders of the passenger car market with significant growth.

In 2023, Chery persistently pursues technological innovation by achieving evolution in "Tech Chery". At the Geneva International Motor Show in Qatar, Chery unveiled the QPower architecture with the theme "Evolution for the Future". QPower reflects 26 years of accumulation and leaps of electric technology from Chery, becoming a professional power solution that includes various forms of primary power such as ICE, PHEV, BEV, and hydrogen power.

Welcoming 2024, the Chery Group set an ambitious target for better industrial growth. They are committed to launching a series of new PHEV and BEV models with cutting-edge technology, including the new generation of DHE/DHT, artificial intelligence, autonomous drivers, and smart cockpits. The goal is to accelerate the move towards world-class brand status and significantly improve the company's capabilities.