Ferrari And Philip Morris Collaborate To Reduce Carbon Footprint At Both Factories In Italy

Ferrari factory. (Doc. Ferrari)

JAKARTA - luxury sports car manufacturer Ferrari announced on the company's website, Wednesday, December 13, that it will be working with tobacco company Philip Morris International (PMI) to learn how to reduce the carbon footprint of their factories in the Emilia-Romagna region, Italy.

Please note, Ferrari and PMI have had a strategic partnership since 1973, which basically developed into Marlboro cigarette maker support for the Formula One Ferrari team.

Meanwhile, this new collaboration in the form of the Ferrari E-Lab, aims to identify solutions for industrial electrification in the fields of generation, storage, and renewable energy transformation and the first study will explore the feasibility of long-term energy storage technology and will be completed in the third quarter of 2024.

"In the 50th anniversary of our partnership, Ferrari and PMI have the same desire to develop their cooperation in the spirit of open innovation. Our company will collaborate to research new technological solutions to develop and optimize energy use in our industrial process. We can learn a lot by bringing together very specialized teams from various sectors," said Benedetto Vigna, CEO of Ferrari.

The new project will target the production complexes of the two companies, located in Maranello and Crespellano.

A first study will explore the feasibility of long-term energy storage technology and should be completed by the end of September 2024, added Ferrari.

Nearly 5,000 people work at Ferrari facilities in his hometown of Maranello, while more than 2,000 people work at PMI in Crespellano.

PMI welcomes a new chapter in its long-term partnership with Ferrari, building new collaboration areas for our two organizations, which are bound by the same passion for innovation, added Jacek Olczak, PMI CEO.

Currently, quoted by Reuters, December 13, Ferrari is developing a new assembly plant called 'e-building' in Maranello, where last year they also installed a fuel cell factory that produces electricity without burning and supplies 5 percent of the energy needed for production operations.

As for electric cars, Ferrari has pledged to become a carbon-neutral vehicle manufacturer by 2030 and is now actively developing its first pure electric car, which is expected to launch by the end of 2025.