This Is The Most Interested And Wanted Used Car Brand In 2023

Photo illustration. (Doc. Freepic)

JAKARTA - The used car market always attracts attention and continues to grow as consumer needs are increasingly dynamic, and not a few are looking for it through the marketplace.

According to OLX Director Agung Iskandar, the used car market is still the choice of the people today because the price is more affordable than the new car.

"We as digital row advertising platforms OLX strive to meet consumer expectations by providing a wide selection of used cars that have been verified as well as services that make consumers feel safe and comfortable in transacting on the OLX platform," he said, in an official statement received, Monday, December 11.

Based on data from the OLX platform which is now part of the Astra Group, there are several models that are most sought after, the data is processed from the listing OLX (Otobarometer). Where as of October 2023, of the more than 200,000 choices of used cars advertised on the OLX platform, the three most searched car types are MPV, SUV, and Hatchback.

Meanwhile, the top 5 car brands most in demand this year are still dominated by several popular brands, namely Toyota Kijang Innova, Toyota Avanza, Honda Brio, Honda Jazz, and also Toyota Fortuner.

Talking about color choices, based on existing data there is no change compared to the previous year, namely Black, White, and Silver.

"For the trend of used cars, it is still not much different compared to previous years, which prices with a range of Rp. 100 million to Rp. 200 million are most sought after," added Agung.

Meanwhile, the search for cars in digital row advertisements for OLX is still very busy, most of which are still located in Jabodetabek, followed by Surabaya, Bandung, and Semarang, Yogyakarta, and Solo.