Great Wall Motor Expands Market In Europe, This Is A Country That Is Approved

Launch of GWM Hafal. (Doc. GWM)

JAKARTA - Great Wall Motor plans to expand its market in Europe, even setting up research and development centers there.

Quoted from the Cnevpost page, Tuesday, November 28, after Germany and Britain, Great Wall Motor plans to expand its presence in eight new markets including Italy, Spain, Portugal, the Netherlands, Belgium, Luxembourg, Austria and Switzerland.

Even the Chinese brand has started local production and sales planning in Europe, as well as started the process of selecting locations for research and development centers.

Later in some European countries including Germany, Britain, Ireland, and Sweden, GWM will establish ties with local partners, and agreements with partners in other markets are in progress.

On this occasion GWM has two strategies to enter the European market, export various models and produce and sell them locally. The second model strategy will involve greater resource investment but is also more conducive to long-term growth in local markets.

GWM's move for the European market is not new news, where by the end of November 2021, the Chinese brand said it had opened a subsidiary in Germany, and set up a European headquarters in Munich as a center for European market development to accelerate its expansion strategy.

The establishment of a headquarters in Europe will strengthen Great Wall Motor's collaboration with suppliers, including investments in various companies to achieve the goals set out.