The Automotive Expo Arista Was Held In Banda Aceh And Depok, Offering Various Interesting Programs

The ranks of the models presented at the 'Arista Automotive Expo' event in Banda Aceh. (Doc. Arista Group)

The Arista Group has officially held a 'Arista Automotive Expo' in two major cities, namely Banda Aceh and Depok, as an effort to support the growth of Indonesia's automotive industry.

This event took place from November 14 to 20, 2023 at Aceh Plaza, Banda Aceh, and from November 20 to 26, 2023 at D'Mall Depok. Several leading automotive brands in Indonesia, such as Honda, Mitsubishi, Wuling, Hyundai, and Mercedes-Benz, also enlivened this exhibition.

Kiki Attahiyyat, Digital Marketing & Communications Manager of Arista Group, explained that holding events in two different cities in close proximity aims to make consumer exposure to automotive brands managed by Arista stronger.

"We hope that the implementation of the 'Arista Automotive Expo' can provide the best facilities and experience to consumers through complete information in one place," said Kiki, as quoted in a statement received by VOI, Friday, November 17.

In Banda Aceh, the event took place at Atrium Plaza Aceh, featuring various vehicle models from four well-known brands, such as GLB 250 from Mercedes-Benz, Alvez and Almaz from Wuling, WR-V from Honda, and Xpander Cross from Mitsubishi.

Meanwhile, for the Depok area, the Arista Group held an event on 20-26 November 2023 at D'Mall Depok, featuring various models of well-known automotive brands in various segments. The Arista Group also offers various special promos, including 'Paint Protection' for each Vehicle Ordering Letter (SPK) through the Islamic IMF.

"In an effort to meet consumer needs from all segments, Arista is always committed. Seeing the potential in Depok, we are trying to pay attention to the sharia segment that has not received special attention from the previous dealer," concluded Dwiantara Sandi, Operational Manager of Honda Arista Jakarta.