Fixch Experience Road To Java 2025: Anti-KW Campaign And Development Of Young Athletes

Explanation of the dangers of wearing KW shoes. (Voi/Gonang Susatyo)

YOGYAKARTA - Fixch Experience Road to Java 2025 held an anti-wearing campaign for KW shoes. The program also highlighted the development of volleyball clubs that never tire of training talented young children.

Program turun ke bawah atau mengamput bola untuk memperkenalkan produk Fixch lewat sebuah Road to Java. Melalui kegiatan itu, Fixch Experience tidak hanya memberikan pengalaman baru bagi para atlet muda yang berkisias melatikan di berbagai klub terhadap sepakali Fixch.

This program also motivates young students/athletes to continue to develop talents and potential to professional levels. They also provide more comprehensive and fun product knowledge information.

"The goal of the Fix Experience Road to Java 2025 is not only to introduce Fixch shoe products for volleyball. But we also motivate young athletes to continue to develop their potential towards professional levels," said Leonardus Adrianto, Chief Executive Officer (CEO) of PT. Citra Persona Atletika (Fixch) in a press statement in Yogyakarta, Sunday, July 13, 2025.

"When we toured the areas, many clubs were tireless of coaching young athletes. Clubs were not well known, especially when they were in small cities. However, their enthusiasm for developing talented players did not fade," he said.

The road show program lasted for a full month by visiting 35 clubs in 25 cities from June 20, 2025 to July 19, 2025. The road show began in Bandung by visiting the Pasundan SBV club (SMAN 1 Pasundan).

Furthermore, the team carried out road shows in Purwakarta, Subang, Cirebon and then entered Central Java, such as Tegal, Pekalongan, Kendal, Semarang, to Solo. Road shows continue in East Java by visiting clubs in Surabaya, Mojokerto, Malang.

When visiting the Special Region of Yogyakarta (DIY), the road show was carried out in Ganeksa (Gunungkidul), Bumi Mataram Volleyball Academy (Yogyakarta), Yuso VC (Yogyakarta), and Pesona Paz (Bantul).

For this year's road show program, Fixch Experience invites and campaigns students/volleyball coaching clubs not to wear KW (fake) volleyball shoes. Because KW products actually endanger users, both in terms of performance (during training and competing) and leg muscle growth for children who train early childhood volleyball.

"This confirms Fixch's commitment to the quality, safety and health of volleyball athletes. Fixch Experience Road to Java 2025 not only presents product innovation, but also invests in the younger generation of Indonesian volleyball, ensuring they get the best support for achieving achievements," said Leo.

Meanwhile, RM. Aries Nandarika Rozali as the owner and manager of BMVA positively welcomed the Fixch Experience Road to Java 2025. According to him, the visit could motivate young athletes.

"This visit is a motivation for us to continue to excel," said Mbah Aries, her nickname.

Aries Nandarika Rozali admits that currently there are about 70 percent of young athletes who are forced to wear KW shoes.

The causes vary, but the most dominant is because the price is cheap. In addition, in original shoes, it usually does not produce a certain size, in contrast to KW having a higher size.

"Sometimes those with sizes of 38, 39 are very difficult to get, but these KWs actually provide them. This really needs to be educated together," he said.