INDRAMAYU-- Four years working as a migrant worker in Malaysia became an important part of Rosyidah's life journey. However, when the period of exile was over, he chose to return to his hometown in Eretan Kulon Village, Kandanghaur District, Indramayu Regency, with a new sheet of hope.
Upon returning to Indonesia, Rosyidah saw the potential that has long been close to the lives of coastal communities. Marine products are available in abundance, but most of them have not been processed into products with higher economic value. Behind these conditions, he saw an opportunity worth fighting for.
Armed with courage, Rosyidah began to pioneer a seafood processing business with the brand C'milzea. This business also became a way for her to open up opportunities for fishing mothers in her neighborhood to work and earn additional income.
"I see that the natural resources around are very abundant, but they don't have a selling value. From there, I dared to process it into a product while opening up job opportunities for fishing mothers around," he said.
The journey of building a business is not always smooth. The biggest challenge that Rosyidah faces comes from the process of building confidence as a business person. He must learn to change his mindset, rise from various doubts, to understand how to market his product so that it is increasingly known by the community.
The desire to continue to grow led him to attend the Migrant Worker Post-Employment Training organized by BRI. The program became a new learning space for Rosyidah to strengthen her entrepreneurial skills while expanding her insight into business development.
For Rosyidah, the training has opened up the opportunity to meet and exchange experiences with fellow business actors. From there, he gained a new perspective that helped him see his business in a different way.
"This training has helped me a lot in improving my mindset as a business person. In addition, I also got a new network that is very useful for business development," he said.
The knowledge obtained during the training was then gradually applied in his business. One of them is through the development of fish processing into new products that have added value so that they can expand the range of products offered to consumers.
"Alhamdulillah, after attending the training I gained a lot of knowledge, especially in processing fish, such as making fish crackers. This knowledge is very helpful in developing the business I run," said Rosyidah.
In addition to receiving assistance through training, Rosyidah also utilizes BRI's People's Business Loan (KUR) facility as additional capital to develop her business. The funds are used to buy raw materials, increase product stocks, and meet operational needs so that she can meet customer demand more optimally.
"Alhamdulillah, the KUR funds that I received I really used to develop my business, from buying raw materials to adding product stock. With KUR, I am no longer in trouble when I need capital to meet customer demand. I am very grateful because my business is growing and sales are increasing," he said.
This change also has an impact on the development of his business. If previously the average sales of C'milzea only reached around 50 packages, it has now increased to around 70 to 100 packages. In addition, the product, which was initially limited, has now developed into three product variations.
For Rosyidah, the journey from the country to building a business in her hometown is proof that the opportunity to grow is always open to anyone who wants to learn. Support through Migrant Worker Post-Employment Training and BRI KUR facilities is one of the steps that strengthen her confidence to continue to develop her business while bringing benefits to the surrounding community.
On a separate occasion, BRI Corporate Secretary Dhanny explained that BRI Peduli as the umbrella of the Social and Environmental Responsibility (TJSL) Program held an empowerment program for Indonesian Migrant Workers (PMI).
This program is designed to equip former workers with various skills and knowledge needed to build economic empowerment, both through business development and increasing employment opportunities in the country.
This program aims to increase the knowledge and skills of post-migrant entrepreneurs in developing businesses, as well as equipping them with the ability to plan and manage sustainable businesses.
Through this program, participants are encouraged to start or develop productive businesses that are in line with the potential and opportunities in their respective regions. In addition, participants will also receive intensive business assistance to support more optimal, competitive, and sustainable business growth.
"The story of Rosyidah is proof that the training provided by BRI Peduli provides real benefits for former workers in building and expanding businesses. With the support of experienced mentors, the training provided can help improve the independence and welfare of former migrant workers, as well as actively contribute to encouraging the economic development of the community," explained Dhanny.
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