DPR RI Praises Indofood Innovation In Encourages National Industrial Competitiveness

Working Visit of the Panja Daya Competitive Industry Commission VII DPR team to PT. Indofood CBP Sukses Makmur Tbk on Jalan Kampung Jaranosta number 1 West Cikarang, Bekasi Regency (photo; dock.)

BEKASI Commission VII DPR RI gave high appreciation to PT Indofood CBP Sukses Makmur Tbk for sustainable innovation which was considered successful in increasing the competitiveness of the national industry in the midst of stiff global competition.

Chairman of the Working Committee Team (Panja) Industrial Competitiveness Commission VII DPR RI, Evita Nursanty, expressed his praise during a working visit to the Indofood factory on Jalan Kampung Jaranosta Number 1, West Cikarang, Bekasi Regency, West Java.

From the results of the presentation, I had time to ask what made Indofood survive in the global market. The answer is innovation. Both large companies and MSMEs, the key is to keep innovation," said Evita.

He added that Indofood's innovation includes not only products, but also adjustments to consumer tastes in various market segments, including local flavors and packaging designs.

In addition, the company is also considered successful in maintaining supply chain stability through internal synergy with Bogasari and partnership programs with tens of thousands of farmers and MSME players throughout Indonesia.

Evita also appreciated Indofood's management's commitment to improving workers' welfare through various training programs, providing food and drink facilities, to employee pick-up services.

"Seeing the Indofood portfolio that has penetrated the international market, we consider this company to be a real example of a national industry that has global competitiveness," he said.

Through this visit, the DPR RI Industrial Competitive Committee also identified various challenges of the national industry as material for policy formulation with the government. "We want the national industry to bounce back amid the onslaught of imports and regulatory challenges," added Evita.

Plt. The Director General of Agro Industry at the Ministry of Industry, Putu Juli Ardika, who was also present, explained that the government continues to accelerate regulations related to raw materials and auxiliary materials for the food and beverage industry.

According to Putu, Indonesia's instant noodle industry currently occupies the fourth position in the world after South Korea, China, and Thailand, with an export share of about seven percent of the total global needs. "The growth of the food and beverage industry continues to increase, from 4.6 percent in 2023 to 6.49 percent in the second quarter of 2025," he said.

Meanwhile, President Commissioner of PT Indofood CBP Sukses Makmur Tbk, Francis Welirang, highlighted the challenges of high prices of alternative raw materials such as cassava and sago flour which are still more expensive than flour.

"It's not that we don't want to develop local materials, but the price of cassava flour can reach Rp. 14,000 per kilogram, while wheat flour is only Rp. 8,000. That's the problem we face in the market," he explained.

Francis emphasized that Indofood has built long-term partnerships with farmers in various regions such as Brebes, Palu, Riau, Humbang (North Sumatra), and Sembalun (Lombok), to strengthen the sustainable production system.

He also hopes that the DPR will continue to fight for improving labor welfare, not only in terms of salary, but also various additional benefits provided by the company. We have 59 types of benefits outside of salary and 73 professional certifications that are carried out with full responsibility. We want this standard to be a reference for all industries in Indonesia," he concluded.