Pelindo Picu Digital Ecosystem Senteluk Tourism Village

TJSL Pelindo Port Tourism in the fostered village. (Photo: Ist)

JAKARTA - PT Pelabuhan Indonesia or Pelindo continues to carry out Pelindo Port Tourism's Social and Environmental Responsibility Program (TJSL) in fostered villages that aim to trigger or improve the digital ecosystem. One of them is by organizing training on the creation of social media content for residents.

The Head of TJSL Pelindo Department, Febrianto Zenny, said that the activity was carried out in Senteluk Village, Batu Layar District, West Lombok Regency, West Nusa Tenggara (NTB). According to him, this digital content training aims to strengthen the capacity of local communities in promoting Senteluk Village as a tourist village. We want residents to have the capacity to produce interesting and effective content, so that the tourism potential of this village is known to be wider online. Pelindo is promoting The New Penglipuran program, making fostered tourism villages new to the same class as polling," said Febrianto in his statement, Saturday, July 19. One of the focuses of Pelindo's TJSL Program is on empowering local potential-based communities, in order to support inclusive economic growth and sustainable development.

"This activity has become a kind of social investment for the future of the community," he said.

As many as 30 participants participated in the training held at the Tourism Information Center (TIC), in the Tanjung Bias Beach area. They consist of local sellers, members of Karang Taruna and Tourism Awareness Groups (Pokdarwis), as well as representatives of the Senteluk Village Government. Training materials conveyed regarding creative content creation strategies on social media, the use of digital platforms for business promotion, to the importance of visual narratives in building the image of tourist destinations. Manager TJSL Pelindo, Bayu Widyafrasta emphasized, through this activity, Pelindo will continue to encourage and strengthen local economic competitiveness through the use of digital technology.

This training is expected to trigger the growth of a local digital ecosystem capable of strengthening the identity of Tanjung Bias Beach as one of the leading destinations of Senteluk Village, as well as opening up wider promotion opportunities for MSMEs and local communities.

"We want local potential in Tanjung Bias Beach and Senteluk Village to be known more widely through creative and impactful digital content," he added. For information, since December 2024, Pelindo has inaugurated Senteluk Village as a fostered village in order to encourage the development of sustainable port tourism (port tourism) in the NTB area.