JAKARTA - President Claudia Sheinbaum confirmed that the Meriko security cabinet was investigating the murder of a young beauty influencer while live on TikTok social media.
Authorities say Valeria Marquez's death (23) is under investigation as a possible femicuda, the murder of a woman or daughter for gender reasons.
"Investigations are underway to first find those responsible and motives behind this situation," President Sheinbaum told a regular news conference in the morning.
"Our solidarity is for his family," he added.
Marquez was killed on Tuesday at the beauty salon where he worked in Zapopan City by a man who entered and shot him, state prosecutor Jalisco said.
The prosecutor's office did not name the suspect.
A few seconds before the incident, Marquez was seen in his TikTok live broadcast sitting at the table holding a doll.
He sounded saying, "They came," before a voice in the background asked, "Hi, Vale?"
"Yes," Marquez replied, just before turning off the live broadcast.
Moments later, he was shot dead. Someone seemed to pick up his phone, with their face appearing briefly on the live broadcast before the video ended.
The clerk at the scene confirmed that he died of gunshot wounds to the head and chest, according to El Financiero news agency.
The killings have sent shock waves across countries facing a high level of violence against women.
Marquez, who has nearly 200,000 followers on Instagram and TikTok, previously said in the live broadcast, someone came to the salon when he wasn't there with the "expensive gift" to give him. Marquez, who seemed worried, said he had no plans to wait for the person back.
"Until now, there have been no charges against certain individuals," the Jalisco prosecutor's office said in a statement late Wednesday.
According to Mexican authorities, the killing of women can involve violence that degrades the dignity, sexual harassment, relationships with murder, or bodies of victims exposed in public places.
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President Sheinbaum said Mexico's security cabinet, managed by senior ministers, was working on solving the murder case with prosecutors.
According to the latest data from the United Nations Economic Commission on Latin America and the Caribbean, Mexico is ranked the same as Paraguay, Uruguay, and Bolivia as a country with the fourth-highest death rate against women in Latin America and the Caribbean, which is 1.3 deaths for every 100,000 women by 2023.
Meanwhile, Jalisco is sixth out of 32 Mexican states, including Mexico City, for murder cases, with 909 cases recorded there since the beginning of Sheinbaum's tenure in October 2024, according to data consultant Tresearch.
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