Transjakarta Targets To Raise IDR 380 Billion Outside Bus Tickets This Year

Transjakarta Jakarta Transportation (ANTARA)

JAKARTA - President Director of PT Transjakarta Welfizon Yuza revealed that his party is targeting an increase in profits outside the sale of Transjakarta bus tickets or non-farebox revenues of up to IDR 380 billion this year.

Non-farebox business schemes include naming rights or bus stop naming rights, advertisements that are displayed on buses or bus stops, retail, and activation or other activities.

"We are targeting non-subsidized income (passenger tickets) this year. Last year we got Rp218 billion in 2024, this year we are targeting to increase to Rp380 billion," Welfizon told reporters, Thursday, March 20.

Welfizon said the biggest revenue from non-fareboxes was the placement of advertisements in Transjakarta facilities. However, this BUMD in the transportation sector continues to increase cooperation on other schemes.

One of them is the right to name the bus stop. Currently, there are 6 bus stops that already have naming rights, namely the HI Astra Roundabout Bus Stop, Bank DKI Senayan Bus Stop, Kalimantan Widya Chandra Telkomsel Bus Stop, Central Cawang Bus Stop 1 Polypaint, Paragon Corp Swadarma Bus Stop, and D'Masiv Carpentry Bus Stop.

"Maybe later, the closest (of the inauguration of the naming rights) Bus Stop Senen," said Welfizon.

Meanwhile, in the activity activation scheme, Transjakarta cooperates with the private sector in the form of distributing free takjil during Ramadan for Transjakarta bus passengers.

"For them, what are the advantages? Yes, in the form of their support for the Provincial Government program, sustainability programs, and for campaigns," he explained.