JAKARTA - The regional-owned enterprise (BUMD) of PT Jakarta Tourisindo or the Jakarta Experience Board (JXB) will focus its business development on tourism and the activation of public spaces by 2025.

JXB President Director Yunn Bali Mohammad Yusuf said the strategic steps to be taken include improving hotel services with the tourism industry segment which focuses on organizing business and professional events.

According to him, Jakarta has a great opportunity to become a city that serves meetings, incentives, conferences, and exhibitions (MICE).

"JXB will improve services in hotels with the MICE segment, such as The Tavia Heritage Hotel and Grand Cempaka Resort. This step includes the application of the 5-sense concept to create a unique and interesting stay experience," said Yunn Bali in Jakarta, Wednesday, January 15.

Then, JXB will optimize the budget hotel. For budget hotels, the strategy implemented includes strengthening the online travel agent (OTA) platform, centralizing and clustering business units with similar segments, as well as implementing an integrated financial system.

"JXB also continues to make improvements to production equipment at the Arcici Plumpang and Arcici Sport Center," he said.

In the tourism sector, JXB plans to strengthen the activation of public space and the implementation of other government events. In the catering unit, JXB will also increase sales activities and develop superior catering systems, including conducting experiments on implementing the kitchen central concept to increase operational efficiency.

"JXB is also trying to improve internally by digital transformation and increasing human resource capacity. Hopefully this effort can be a solution to respond to existing challenges so that the company can grow and achieve targets," explained Yunn Bali.

Yunn Bali said this step was taken in line with the existing business capacity that has reached the optimal limit, so it is necessary to expand on new business opportunities. He hopes that this 2025 step is expected to improve the company's performance in 2025.

"We set a strategic direction that reflects JXB's commitment to continue to develop and adapt to market needs. We believe this step will not only increase the company's revenue but also have a positive impact on the economy and the promotion of Jakarta tourism," Yunn Bali explained.


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