Celebrate Mother's Day, PRENAGEN Presents #YouSo Complete Appreciation For Breastfeeding Mother's Struggle In Indonesia

Photo: Doc. Prenagen

JAKARTA - Kalbe Nutritionals, through one of its products PRENAGEN lactamom, launched the #KauSituSempurna campaign to commemorate Mother's Day. The campaign, which took place on December 15' 31, 2024, aims to give appreciation to the extraordinary struggle of breastfeeding mothers in facing various challenges, both physically and emotionally, as well as providing education to the public about the importance of supporting breastfeeding mothers in Indonesia.

dr. Dewi Virdianti P. as the Health Communicationator of PRENAGEN, said that breastfeeding is a crucial period for the development of the baby's organs and brain which is also known as the brain time period. This period is irreversible or cannot be repeated, so the fulfillment of proper nutrition is very important.

"Amid various challenges such as a fast pattern of life, demands for multiple roles in families and careers, as well as high social expectations, many mothers continue to try to provide breast milk as a form of love and dedication for their children. PRENAGEN understands this dynamical breastfeeding journey and through the #KausangaSempurna campaign, we want to provide inspiration and new enthusiasm for mothers to continue to give the best for their children," he said, in a written statement, quoted Thursday, December 26.

Based on consumption patterns in Indonesia, 80% of women of fertile age, including breastfeeding mothers, still experience a lack of PROTEIN intake. While PROTEIN is needed to support the development of babies and maintain the health of their own mothers. This condition often affects the production of breast milk, self-confidence, as well as the physical and mental health of mothers. The challenge is felt to be even more severe when the lack of support from the environment, both family and workplace, becomes an additional obstacle.

"Through the #KauSempurna campaign, we want to invite the public to appreciate the struggle of breastfeeding mothers. We have realized this effort through various initiatives, such as educational sessions, community loyalty and support programs in the PRENAGEN Club forum, as well as 24-7 free consultation services that can be accessed through the official PRENAGEN website," said Nita Novita, Business Unit Head of PRENAGEN.

As part of the solution, PRENAGEN lactamom comes with complete nutrition specifically designed for breastfeeding mothers; starting from PROTEIN which is important to support the development of the baby's organs while maintaining the immune system and as a source of energy so that mothers stay fit and fresh, Vitamins B2 and B12 help improve the quality and quantity of breast milk, DHA and OMEGA3 to support the development of the baby's brain, as well as calcium to maintain maternal bone health.

In addition, PRENAGEN lactamom also comes with low sugar formulas, and flavor choices such as French Vanilla and Velvety Chocolate. PRENAGEN lactamom is also available in the Almond Soya variant, for breastfeeding mothers who are allergic to cow milk or who like plant-based products with a mixture of almonds and soybeans.

"Based on the findings, 9 out of 10 breastfeeding mothers in Indonesia agreed that PRENAGEN lactamom has helped increase the production and quality of breast milk. Therefore, the #KausangaSempurna campaign is the first step but means to continue to provide support to breastfeeding mothers throughout Indonesia. Together with PRENAGEN lactamom, let's celebrate the wonders of breast milk and the struggle of mothers at every moment," concluded Nita.

For more information regarding the #KauSangaSempurna campaign from PRENAGEN, you can directly visit the @prenagenworld Instagram page or through the official PRENAGEN website at www.prenagen.com.