JAKARTA - Passengers from the economic class of the airline JetBlue will no longer find warm food on the transatlantic flight menu.
The airline's new menu for its core economy class has a record, "all food is served cold."
That means cold oil, crepes and frittata for breakfast. Even so with a lunch and dinner menu including cold noodles, a bowl of chicken seeds, as well as mushrooms and sickles.
Warm food is still offered to transatlantic passengers who fly with the airline's premium Mint class.
"After this summer's trials on the Dublin and Edinburgh seasonal flights, we are extending the new core menu to our six transatlantic daily flights this fall," JetBlue said in a statement.
The airline said the new core menu "meets the standards we set for high-quality food. This change is part of our efforts to ensure we can continue to provide great experience with JetBlue competitive rates on this route."
Live and Let's Fly first reported the change, recording a reduction in the number of flight attendants on transatlantic flights.
This cost reduction was carried out amid implementing an airline's "Jet Forward" strategy to restore sustainable profitability. In the second quarter of 2024, JetBlue reported a net profit of 25 million US dollars.
Last year, JetBlue reported adjusted losses of USD 151 million, although that was an increase from a loss of USD 260 million by 2022.
Not long ago, the airline announced it would open its first airport lounge starting at the end of 2025 at John F. Kennedy International Airport, New York.
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The Lounge is part of the airline's efforts to meet the demand for premium offerings, which are in line with the Jet Forward initiative.
"Lounge has become an important offer for the increasing number of customers looking for premium experience, and the JetBlue lounge will further increase the value of our TrueBlue loyalty program in line with the expansion of the JetBlue credit card portfolio," said Marty St. George, president of JetBlue, in a statement.
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