JAKARTA - Perfume has become an important part of today's urban man lifestyle. Men are now increasingly aware of the importance of caring for themselves and looking for fragrances that reflect their personality and lifestyle. This perfume can also be a personal identity because its aroma leaves a strong impression on someone.

Moreover, Gen Z, who have started working and have an active lifestyle, are now increasingly demanding to appear proper, fragrant, and confident so that perfume has become a "must-have item" for men. Responding to this need, PT. Good God Abadi comes with his latest innovation, Braven. Designed specifically for men, Braven offers an elegant and long-lasting masculine aroma.

CEO of PT. Good Luck Prima Abadi, Gilbert Liong, sees that many Generation Zs have now achieved a brilliant career, are active in various activities, and even raised Indonesia's name at the international level.

"This success is reflected in their courage to express themselves, accept challenges, but still maintain an authentic character. This inspiration encourages us to present Braven, perfume for urban men who are active, confident, and have a strong character," Gilbert said, in a written statement, Wednesday, July 10.

Furthermore, Gilbert Liong said, present in the 2 series, Braven Collection and Braven Code. Braven is optimistic that it can be a part of their day of productivity and confidence in their day-to-day activities. Braven Collection offers perfume for men who are young and full of adventure. Designed with a fresh and energetic aroma, this collection expresses the spirit of freedom.

"This variant is the perfect choice for those who are always looking for new experiences and want to appear confident at every opportunity. Meanwhile, the Braven Code has the fragrance of sophisticated with an elegant impression suitable for adult men. It is suitable for daily use or during special events," he explained.

Agus Sucipto, S.Si., Head of R&D PT.tama Prima Abadi, added that this perfume has a resistance of up to 6 hours and has a balanced concentration of flavors between 10-15 percent to ensure a long-lasting aroma without irritateing the skin. Not only perfume, Braven is also equipped with deodorant with various variants.

"Men are often active and produce a lot of sweat, therefore it's important for them to use deodorant. By using the right deodorant, active men can feel more confident and feel fresh all the time," he said.

Wewangian Braven consists of three layers: top, middle, and base notes. Top notes give a fresh and light first impression, middle notes bring warmth and aroma complexity, while base notes give a deep and long-lasting final impression.

Braven shares tips for choosing the right perfume, first and foremost are recognizing your character and adjusting it to the season or the weather. Choose a fresh scent for summer and a warm scent for the night or winter. Apply perfume after bathing to maximize endurance, because perfume will last longer when applied to clean and moist skin. Don't forget to spray perfume at your pulses such as your wrist and neck for maximum results.

Braven Collection and Braven Code use sturdy and elegant glass bottles that add to the luxurious impression. In addition, this perfume does not leave stains on clothes, is safe to wear, and has received halal certification. Braven can easily be found in various supermarkets and e-commerce at a very affordable price, starting from IDR 30,000. With Braven, every man can appear confident and elegant every day.

Braven also collaborated with many public figures such as dr. Richard Lee, Indonesian football national team player Arhan Pratama, actor Harris Vriza, and others. This collaboration further strengthens the message that Braven is a perfume designed to make men more confident and have a strong character.

Regarding the Braven Collection EDP has several variants available: 1. Braven Collection Eau De Parfums Vanilla Wood: Top; Bergamot, Mandarin. Middle; Marine, Lavender. Base; Oakmoss, Musk 2. Braven Collection Eau De Sensual Oud: Top; Rose, Vanilla. Middle; Caramel, Oud. Base; Tonka Bean, Musk 3. Braven Collection Eau De Parfum French Oak: Top; Bergamot, Pepper. Middle; Patchouli, Jasmine. Base; Musk, Amber 4. Braven Collection Eau De Perfum Barber: Top; Marine, Nutneg. Middle; Leiwood, Talid. Base; Amberdry, Patchouli Braven Sport Deodorant Roll On has variant: Active, Fresh, Dive, & Defense

Braven Code EDP has several variants such as: 1. Braven Code Eau De Parfum Cedarwood: Top; Marine, Melon. Middle; Spices, Galbanum. Base; Woody, Amber 2. Braven Code Eau De Parfum Urban:Top; Graphefruit, Apple. Middle; Lavender, Geranium. Base; Amber, labdanum 3. Braven Code Eau De Parfum Oud Wood: Top; Rose, Fruity. Middle; Amber, Sweet. Base;vanilla, Agarwood 4. Braven Code Eau De Perfume Cool Water: Top; Orange, Bergamot. Middle; Green Tea, Amber. Base; Moss, Kilwood


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