Annual Celebration Of SnackVideo Indonesia: Empowering Local Success, Optimizing Investment Returns

Photo: Doc. SnackVideo

JAKARTA - One of the pioneers of the short video platform, SnackVideo held an annual Annual Celebration celebration event with the theme Empowering Local Success, Optimizing Your Wall at The Ritz-Carlton, on Wednesday 6 March.

In his remarks, SEA & SA General Manager SnackVideo, Owen said, SnackVideo is part of the Kuaishou IT which has spread in more than 30 countries.

"This platform was established in Beijing, China, in 2011 and first entered Indonesia in 2020 quickly became the 2nd largest short video application in the country's market. In 2021, SnackVideo IPO in Hong Kong," he said, in a written statement, Friday, March 8.

Based on Nielsen Media Research, SnackVideo's online video content continues to grow rapidly, SnackVideo also has strong growth power in the short video segment with clients and brands that have to invest in the platform to be the first driver in achieving more growth share.

"SnackVideo also participated in the Tokyo Olympics 202 as the official short video sponsor and broadcaster, with a total of 73 views, 6 billion interactions and more than 8,500 coverage media," he added.

SnackVideo itself has the slogan "Create All Famous with rapid user growth and expansion and increasing popularity".

Snack Operation Head of ContentVideo Yugo said, SnackVideo occupies the top video platform number 2 in Indonesia, the average growth rate over the last 3 years has reached 318 percent and 43 million monthly active users.

The platform that houses more than 500 creators also has more than 30 categories of video themes, ranging from comedy, daily life, drama, games to food enjoyed by average customers in Indonesia.

In the field of commercialization, Head of SEA & SA - IDN Commercialization SnackVideo, Rudy, explained, on the SnackVideo platform, it has increased by 366 percent with more than 495 percent of the industry working together, such as in the fields of fashion, beauty, household needs, service, books, food and beverages, and others.

"Not only that, this platform has also embraced local creators with a total achievement of more than 360 percent with an average age of 25 years and a male gender. Our creators are spread across Jabodetabek, West Java, East Java, Banten to Yogyakarta," explained Rudy.

Throughout 2023, advertisements on SnackVideo were dominated by the domestic-health industry, beauty and maintenance, fashion, household furniture, and others. Entering Ramadan year, the recapitulation during Ramadan last year the number of uploads on SnackVideo increased by a total of 80 billion viewing times, 43 million video uploads and 3.6 billion interactions.

SOLO: allows sorting to create a Landing Page easily which can be directly opened with SnackVideo applications, instead of directing users outside other applications.

This will help the level of openness of the directional page and the ratio of the cancellation.

SOLO Excess

- Bringing speeds to load faster- A higher click ratio- Full screen experience in the application- Procurement of job prospects- Improvement

Use this feature to easily create Landing Pages directly on Dasbor SnackVideo Ads.

Live Streaming Ads: can increase engagement, catalyze conversions, ensure efficient placement, and encourage a spike in traffic.

With dynamical real-time interactions, efficient conversion pathways, targeted ad placements, and increased multiple traffic, advertisers can maximize brand impacts and unprecedented range of viewers.

About Live Streaming Ads

Using Live Streaming Ads: Select auction ads in a feed that is tailored to campaign targets.

Using Native Ads: Increase the number of followers before live broadcasts and during sessions with native placements.

Adjust Brand Imaging Strategies: Increase engagement through customized event plans, prizes, and promotions.

Optimize Involvement With Streamers: Collaborating With SnackVideo influencers For Better Results

SnackVideo CID: a way for advertisers who have stores on Shopee to accept

Add to the Frequency and Purchase conversion events. This allows traders to direct potential customers to Shopee and convert directly to Shopee.

Native Ads: One advertising method that uses organic accounts or advertising brand accounts for videos. Using Native Ads, advertisers can collect engagement and increase their followers, making their brands more attractive and trustworthy.

Excess Native Ads

Raising followers and gathering interactions.

Becoming more trustworthy and attractive to customers. Use uploaded videos easily as advertising material.