More Popular With The Young Generation, Healthy Snacks Are Predicted To Hit Again In 2024

Photo: Doc. Tays Bakers

JAKARTA - Along with the development of the times and easy to get information digitally, the public, especially the younger generation, are increasingly aware of the importance of a healthy lifestyle, including choosing healthier foods and snacks. This has helped change consumer approaches to snacks in recent years.

In 2024, the snack landscape is expected to be increasingly dominated by the younger generation who love healthier snacks and contribute to overall health.

Quoting the results of the 2023 Tren culinary business' survey conducted by Populix for Foodizz with 3,138 respondents classified as Gen Z and Millennials throughout Indonesia, Gen Z and Millennials have realized the importance of healthy food in choosing the culinary consumption. This is because the younger generation is more aware and chooses to consume snacks that have a low composition of sugar and vegan-based.

Along with consumers who continue to prioritize health and fitness, the healthy snack market is also growing rapidly with diverse and attractive choices. Starting from vegan-based snacks to flavors inspired from various parts of the world.

Alexander Anwar, CEO of Tays Bakers said his party was observing changes in the mindset of consumers who wanted to enjoy snacks without feeling guilty and maintaining body health.

"In 2024, we predict that healthy snacks will continue to be popular. One of the leading products from our Biscuit & Crackers product category is TRICKS made from original potatoes processed by oven-baked, not fried so that it is much healthier," he explained in a written statement, Friday, December 22.

This healthy snack trend is also in line with the company's mission to provide healthy and delicious snacks. TRICKS is processed using raw materials to the use of original flavoring to provide a more authentic taste.

TRICKS has various local flavor variants such as Rendang, Asian BBQ, to international flavor variants such as RICH, Bulgogi, and Cheese Ramyeon which are characteristic of food from South Korea. TRICKS can be obtained in online and retail stores in several regions.

Meanwhile, according to Statista Market Insight1, revenue in the snack food market in Indonesia will reach 7.84 billion US dollars in 2023. This market is expected to grow every year by 7.89 percent (CAGR 2023-2028).

In 2024, Tays will again focus on product innovation in the field of Functional Snacks, namely snacks and foods that have healthy facilities and or ingredients. This is in accordance with the company's commitment to creating snacks that are not only delicious, but also healthier.

"Tays Bakers has the ability of R&D to create unique, innovative and healthy new products for consumers. We will continue to look for investment opportunities and innovation in other healthy and functional products. We are optimistic that innovative snacks or foods will be the driving force for the company's growth," Alexander concluded.

Founded in 1998, Tays Bakers started its business with a 1-line wafer stick production with the Nitchi trademark. Now, the company continues to grow and has four product categories, namely Biscuit & Crackers, Rolled Wafer, Extendedwah Snack and Chocolate Confectionary with various trademarks that are quite well known, one of which is the Crisp Fries Product Panggang TRICKS.

Tays Bakers products have been exported to foreign countries, such as ASEAN, China, Taiwan, Australia, the Middle East, to the United States. In early 2024, Tays Bakers will start exporting TRICKS products to the Japanese market through a distribution network owned by Mixio Holdings Incorporated to market 3 superior flavor variants, namely Original, Kimchi and Asian BBQ.