YOGYAKARTA Not long ago, TikTok announced a strategic partnership with PT GoTo Gojek Tokopedia Tbk (GoTo). As a follow-up to this strategic partnership, the Tokopedia and TikTok Shop businesses are combined under Tokopedia. So, what is the reason for TikTok Shop's collaboration with Tokopedia?
In this regard, Executive Director of E-commerce TikTok Indonesia Stephanie Susilo explained the reason why TikTok Shop collaborated with Tokopedia. Come on, see the full information below.
Stephanie said the reason her party cooperated with Tokopedia was because they saw that Tokopedia was very supportive of the growth of Indonesia's Micro, Small and Medium Enterprises (MSMEs). This is in line with TikTok's vision and mission.
"We have the same vision and mission to uphold local products, local MSMEs, and creators in Indonesia," said Stephanie at Tokopedia Tower, Jakarta, Tuesday, December 12, 2023, quoted by VOI.
Stephanie did not deny that her party also conducted an assessment of other e-commerce before finally deciding to establish a strategic partnership with GoTo.
Based on VOI's search, TikTok was noted to have communicated with a number of e-commerce, such as Bukalapak and CT Corp. However, from the assessment, Tokopedia was officially partnered with.
"We will continue to cooperate with Tokopedia next, later in the future we will update it if there is further information," said Stephanie.
He stated that his party would obey the government regarding the transfer of all forms of transactions to Tokopedia, because TikTok Shop only has permission as a social commerce.
As the Minister of Trade Zulkifli Hasan said it was about three to four months and this will also continue to strengthen with them to think about what ideally would be, concluded Stephanie.
The news of the joining of TikTok Shop with Tokopedia was also highlighted by the Minister of Cooperatives and Small and Medium Enterprises (Menkop UKM) Teten Masduki. He reminded TikTok to comply with regulations and prioritize MSMEs in Indonesia.
Minister Teten asked TikTok Shop and Tokopedia to comply with existing regulations in Indonesia, especially the Regulation of the Minister of Trade (Permendag) Number 31 of 2023 concerning Business Licensing, Advertising, Development, and Supervision of Business Actors in Trade Through Electronic Systems (PMSE).
"TikTok and GoTo must participate in developing government programs, empowering our MSMEs and building a sustainable business model," said Teten in a written statement received by VOI, Tuesday, December 12.
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He added that there are five policy policies in Permendag 31/2023 that must be obeyed by TikTok Shop and Tokopedia, including:
This is information about the reason why TikTok Shop cooperates with Tokopedia. Get other selected news updates only on VOI.ID.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
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