YOGYAKARTA - Susi Pudjiastuti suddenly appeared in the list of potential vice presidential candidates accompanying Anies Baswedan. The former Minister of Maritime Affairs and Fisheries was included in a simulation of 22 vice presidential candidates in a survey conducted by Indonesian Political Indicator. The profile of Susi Pudjiastuti is back in the spotlight after her figure hasn't been seen for a long time.
In a survey conducted by Indonesian Political Indicator, Susi Pudjiastuti was included in several simulations for the name of vice presidential candidates. In a survey conducted in June 2023, Susi has an electability of 0.8 percent and ranks 12th among 21 other names.
Meanwhile, in the simulation of 17 vice presidential candidates, Susi Pudjiastuti had 1 percent electability and was in ninth position. Even her name was also included in the list of presidential candidates in the simulation of 34 names and had an electability of 0.2 percent in 14th place. Despite being a dark horse in next year's political contest, Susi Pudjiastuti's profile still needs to be considered.
Profile of Susi Pudjiastuti
Susi Pudjiastuti is a former minister who is admired by many Indonesian people. This 58-year-old woman was born on January 15, 1965, in Pangandaran, West Java. Susi is the daughter of the couple Ahmad Karlan and Hajjah Lasminah.
Susi lived her childhood by attending elementary and junior high schools in Pangandaran. Next, she left her village to attend senior high school at SMAN 1 Yogyakarta. However, Susi's educational background is not that impressive. In grade 2 high school, she chose to drop out of school.
Even though she doesn't go to school, Susi is not a lazy teenager. After returning home, Susi chose to pursue the business world. Young Susi then worked as a fish collector in Pangandaran in 1983.
Susi Pudjiastuti's Entrepreneurial Spirit
Born into a family of entrepreneurs, Susi Pudjiastuti's entrepreneurial spirit has been inherent since childhood. Both of her parents were known as skippers or livestock entrepreneurs in Central Java. They sell livestock imported from Central Java to be marketed in West Java.
Susi's journey to becoming a successful entrepreneur started as a fish wholesaler when she was a teenager. After dropping out of school, Susi decided to become a fish collector with the capital she had. At first, she only sold fish around the beach using a bicycle.
Thanks to her tenacity and intelligence in doing business, Susi's business can grow. In 1996, Susi founded a fish processing factory named PT. ASI Pudjiastuti Marine Product. The superior product made by the factory is lobster under the brand 'Susi Brand'.
After her seafood business became more successful and penetrated the international market, Susi ran a business in the aviation transportation sector. Susi bought a Cessna Grand Caravan aircraft and founded PT. ASI Pudjiastuti Aviation. She uses the plane to send seafood to various cities and abroad.
Susi Pudjiastuti's career in government
Susi Pudjiastuti became increasingly known to the public when she served as Minister of Maritime Affairs and Fisheries. Susi began serving as a minister in 2014 during the working cabinet era of Joko Widodo and Jusuf Kalla.
When entrusted with holding important positions in the Indonesian government, Susi Pudjiastuti gave up all positions in companies or businesses engaged in fishery and aviation products. She made this decision to avoid a conflict of interest and so she could focus more on carrying out her duties as a minister.
Susi Pudjiastuti's Achievement
Susi Pudjiastuti is one of Indonesia's inspirational figures. She has received a number of honorable awards as follows:
2004
- Purwa Citra Priangan Award for Improving Fishermen's Lives from Pikiran Rakyat
- Tourism Pioneers from the West Java Culture and Tourism Office
2005
- Sea Fish Export Pioneer from the Governor of West Java
- Young Entrepreneur of the Year from Ernst and Young Indonesia
2006
- Primaniyarta Award for Best Small & Medium Enterprise Exporter 2005 from the President of the Republic of Indonesia
- Metro TV Award for Economy Field
- Inspiring Woman 2005 and Eagle Award from Metro TV, Indonesia
2008
- Inspiring Women Figures to Drive Development, from the Governor of West Java
- Sundanese Tatar Merchant from the West Java Chamber of Commerce and Industry
2009
- Achievement Award from PT Exelcomindo
- Sofyan Ilyas Award from the Ministry of Maritime Affairs and Fisheries
2010
- Indonesian Small & Medium Business Entrepreneur Award from the Ministry of Cooperatives and SMEs of the Republic of Indonesia
2011
- Ganesha Widyajasa Aditama Award from ITB
- Award for Innovative Achievement, Outstanding Leadership, and Significant Contribution to the Economy, APEC
2014
- People of the Year 2013 from Sindo Newspaper
2015
- Person of the Year 2014 from the Citizens of Solo City
- Kanjeng Ratu Ayu (KRAY) Susi Pudjiastuti Ningrat, from the Surakarta Hadiningrat Palace
- The First Woman to Serve as Minister of Maritime Affairs and Fisheries, from the Indonesian Record Museum (MURI)
- West Java Women's Award, from the Indonesian Youth National Committee (KNPI West Java)
- November 10 Award from the Surabaya Sepuluh Nopember Institute of Technology (ITS Surabaya)
2016
- Inspirational Public Figure of the Year, Public Relations Award and Summit, from the Press Companies Union
- Leaders for a Living Planet Award from WWF, in recognition of its role in advancing the development of a sustainable fisheries sector, conserving the marine environment, and combating illegal fishing
- Honorary Doctorate Causa by Diponegoro University
2017
- Peter Benchley Ocean Awards
- Peter Benchley Ocean Awards.
- Seafood Champion Award in Seaweb Seafood Summit event held in Seattle, Washington, United States of America
- The BBC 100 Women
- Honorary Doctorate in the field of management and conservation of marine resources, Surabaya Sepuluh Nopember Institute of Technology (ITS Surabaya)
2018
- Srikandi Nekat Award from the Retno Sekar Budoyo Foundation
- Creative & Innovative Person of the Year: Indonesia Choice Awards
Such is the profile of Susi Pudjiastuti, the former Minister of Maritime Affairs and Fisheries, who is admired by many Indonesian people. Currently, Susi is a single mother with 3 children and has 1 grandson. The figure of Susi is known as an official who has an eccentric appearance and dares to take firm steps.
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