Because Japanese Citizens Are 40 Years Old And Over, Koran Shinano Mainichi Is Not Dead, Why?

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JAKARTA - Japan's deputy editor-in-chief of local newspaper Shinano Mainichi, Norio Kikuchi, admits the culture of reading newspapers has helped local print media in Nagano Prefecture survive the onslaught of digital media.

"Because there is a Japanese culture that has long been used to reading print media, there is a need for that until now," Kikuchi said in Nagano, Friday, February 17, as reported by Antara.

The habit of citizens who like to read newspapers, especially those over the age of 40, has proven to be able to encourage the development of the oldest print media in Japan from the onslaught of digital media that is more popular with the younger generation.

Kikuchi said the number of residents over the age of 40 in Nagano and the surrounding area was around 40 percent. While the rest are the generation aged 30-40 years and also below.

Thus, he continued, the existence of this print media was inevitable when most elderly citizens over the age of 40 had a strong habit of reading newspapers.

The growing existence of print media, he said, also made Shinano Mainichi Tokyo the fourth largest print media.

Shinnao Mainichi has continued to develop since the founding of the newspaper about 150 years ago.

This development can be proven from the number of 140 thousand copies issued daily by the newspaper.

Kikuchi also said that although the pandemic affects most economies around the world, print media Shinano Mainichi continues to grow and develop.