Ganjar Asks For Something New To Boost Tourism, Gives Ancol Strategy Examples

Ganjar Pranowo (Photo via Central Java Provincial Government)

JAKARTA - Central Java Governor Ganjar Pranowo asked the Banyumas Regency Government to create something new in marketing tourism potential there.

When inaugurated Taman Mas Kemambang in Purwokerto, Ganjar was amazed by the existence of the Purwokerto "Lotus" View Tower which was crowded with tourists. However, the construction is not yet 100 percent complete.

"Our people are 'a bit confused' (a bit curious, ed.), if there are new ones, they must be in droves. So what's the key? Just keep going," said Ganjar, Monday, July 18.

However, he said that it does not mean that you have to build something new all the time, but rather create new innovations.

In this case, Ganjar gave an example that innovation can be done by moving pictures or changing the food menu periodically, so that there will be a new atmosphere.

In addition, the rides are made new, like people who master technology. He actually can jump, but little by little, the information technology changes every three months

He said that the development of information technology could actually be maximized immediately, for example if the versions could go up to 10 but were issued one by one so that users would still buy.

According to him, it is a marketing strategy in information technology.

"It's the same when it's not too crowded here. I remember that my friend, who was the main director at Ancol, drew his marketing strategy," he said.

Ganjar said that Ancol management at that time made visits for children under five and primary school age free every weekend to keep it busy.

According to him, it is impossible for the children to go alone and will certainly be accompanied by their parents.

"It's impossible to come without their parents. What we 'brush' their parents, pay, eat, the strategy is interesting," he said.

In addition, Ganjar also suggested that Taman Mas Kemambang be equipped with wireless internet (WiFi) facilities because nowadays many people use work while traveling.

Meanwhile, the Regent of Banyumas Achmad Husein said that Taman Mas Kemambang, which is a development of the Bale Kemambang Park, has actually been opened since May 2022.

"Alhamdulillah, this has produced PAD (Regional Original Income). Yesterday in one day, from three locations, Baturraden Lokawisata, Taman Mas Kemambang, and the Lotus Tower it generated Rp. 183 million," he said.

During the holiday season, he said, the PAD from the three tourist attractions could reach Rp. 400 million, while on normal days it was around Rp. 60 million to Rp. 80 million.

In the future, he continued, Taman Mas Kemambang will be developed again with various new rides because at the back there is still an area of 9 hectares belonging to the Banyumas Regency Government.

"If it is built again, there will be new rides every month to attract visitors here. Hopefully this will run smoothly and be a blessing for the people of Banyumas and all of us," said the Regent.