Ahead Of 2020 National Consumer Day, Tasya Kamila: Influencers Don't Just Accept Endorsements

Celebrity and former child singer, Tasya Kamila. (Photo: Instagram @tasyakamila)

JAKARTA - The National Consumer Protection Agency (BPKN) said that the increase in electronic transactions during the COVID-19 pandemic increased the risk of loss for consumers. For this reason, Tasya Kamila as an influencer who has millions of followers invites her fellow professions to provide positive information to the public.

Tasya said, influencers can provide useful information for their followers by being more thorough in receiving endorsements. According to him, by conducting a strict selection from products to business actors, of course it can avoid the risk of loss that might be experienced by its followers.

Tasya gave an example, before receiving a skin care product endorsement, she and her team would do a check. For example, ensuring that the product has been registered with BPOM. As for food products, he will also check whether the product has an MUI halal certificate.

Not only that, for children's toy products, Tasya also carries out strict checks. One of them is ensuring that the product has been labeled the Indonesian National Standard (SNI).

"We use our platform on social media to provide good messages and also useful information for followers. I don't want to mislead my followers by giving endorsements to products that are not clear," he said at the Harkonas 2020 Media Gathering event. " Consumer Protection Towards Advanced Indonesia ", in Jakarta, Monday 2 November.

Not only checking the products that he will market or advertising through his social media, Tasya admitted, he also checks the track records of his business actors. This is done in order to avoid fraud.

"Companies or business actors are not responsible. Maybe if a large company is registered or not. How is their track record. Online shops are the same, what is their track record, or no customer service," he said.

In addition, said Tasya, in difficult times due to the current COVID-19 pandemic, influencers can provide support or support to business actors by inviting their followers to buy and love domestically made products.

Moreover, currently the quality of domestic products is not inferior to products made in foreign countries. For example, the fashion offered by local brands is varied and according to the needs of consumers in Indonesia.

"We can also invite our followers to support local products. Including local fruit food products, local health products, support as well as local brains and giving goods from MSMEs, especially in the current economic conditions," he said.