About Muhammad-Maria Alcohol Promo, Holywings Management: We Missed

Yuli Setiawan/Photo: Antara

JAKARTA - General Manager of Project Company Holywings Indonesia, Yuli Setiawan, claimed that the alcohol promo for people named Muhammad and Maria was carried out without management's knowledge.

This was conveyed by Yuli when the management of Holywings was summoned to attend a working meeting of Commission D DPRD DKI Jakarta and the ranks of the DKI Provincial Government.

"We realize that what the creative team or promotion from Holywings did and the management of Hoywings didn't know was a commendable and unjustified act that caused a commotion in the midst of the Indonesian people," said Yuli at the DKI Jakarta DPRD Building, Wednesday, June 29. .

Actually, a promo like this has been running for three months. However, the names that got the previous promo were different. Yuli mentioned examples of promos for other names such as Firman and Feni, Tomi and Talia, Andreas and Amanda, Kevin and Kartika, and so on.

Yuli explained that the selection of the names of people who got free alcohol was decided by the creative team. So far, the name selection has not been a problem. So, when the creative team chose the names Muhammad and Maria and caused criticism from many parties, the management felt they were misled.

"Regarding the use of the names Muhammad and Maria, Holywings management never knew before. So, in this case, they feel cheated by the actions of the social media promotion team who deliberately used these names, with motives that we are investigating internally," explained Yuli.

Recently, Holywings has made a lot of noise again. Promotion of alcoholic beverages, aka alcohol for Muhammad and Maria, is the root of the problem. The South Jakarta Metro Police have named 6 Holywings workers as suspects.

The suspects were charged with Article 14 paragraph 1 and paragraph 2 of Law Number 1 of 1946 and also Article 156 or Article 156 a of the Criminal Code. Then Article 28 paragraph 2 of the Republic of Indonesia Law Number 19 of 2016 concerning amendments to Law Number 11 of 2008 concerning ITE.

They were found guilty after initiating, creating and distributing e-flyers containing promos for free alcoholic beverages for owners of the names Muhammad and Maria on social media.

"The motives of the suspects are that they create these contents to attract visitors to the Holywings outlet. (Increase turnover, ed) Especially at outlets whose sales percentage is below the 60 percent target," said South Jakarta Metro Police Chief Kombes Budhi Herdi Susianto to reporters. , Friday, June 24.

From this alcohol promotion case, the DKI Jakarta Provincial Government also gave a sanction in the form of a first written warning. This sanction is stated in Pergub Number 18 of 2018 concerning the Implementation of Tourism Businesses.

Then recently, the DKI Jakarta Provincial Government also revoked the permits for 12 Holywings outlets for violating the existing permits. It was revealed that Holywings which has a restaurant license does not have a bar certificate, some outlets only have an alcoholic beverage retailer certificate, and some do not even have a retailer certificate.