JAKARTA - The slick collaboration between Sam Fender and Olivia Dean through the song 'Rein Me In' was officially crowned as the British musician's song with the longest reign at the top of the UK charts of all time.
Based on the latest data from the UK Official Charts, this collaborative song successfully maintained the number one position for 16 weeks.
The achievement surpassed the record previously held by Scottish pop rock band Wet Wet Wet, with the song "Love Is All Around" which perched for 15 weeks in 1994.
Not only breaking a domestic record, "Rein Me In" now also matches Bryan Adams's feat with the song "(Everything I Do) I Do It For You" (1991) as the second longest song at number one in the history of British music, right behind Frankie Laine's "I Believe" song. 1958 release.
The long process of 'Rein Me In' to climb to the top position took up to 35 weeks since it first entered the Top 40, breaking the record for the longest climb previously held by Ed Sheeran through the song 'Thinking Out Loud' in 2014.
President of Polydor Label Group, Ben Mortimer, expressed his pride in the extraordinary dedication shown by Sam Fender and Olivia Dean to be able to make gold ink in the history of global music.
"From the start, we knew 'Rein Me In' had a rare quality, so it was important to give it the space and support it needed to continue to grow," Mortimer said, quoted by NME, Sunday, July 12.
"Watching the process of its development is very satisfying. Long-lasting success like this does not happen by chance, it requires brilliant musicians and a dedicated team," he continued.
In line with Mortimer, President of Capitol UK, Jo Charrington, praised the collaboration between Fender and Dean as the best duet in this decade.
"This is the duet of the decade. What Olivia and Sam achieved with 'Rein Me In' is very special. Seeing Olivia's vocals and artistic skills connect with so many people on this scale, with musicians as great as Sam, it's really amazing to watch," concluded Charrington.
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