JAKARTA - The famous British audio manufacturer, Marshall, paid the highest tribute to the god of the world's guitar, Jimi Hendrix, through the launch of an exclusive product line in the form of amplifiers and speakers that carry a "cosmic" themed design.
This move is not just a business matter, but an award for a figure who is considered to have changed the face of world rock music forever.
Hendrix and Marshall are two inseparable elements in the history of music; the musician perfected his guitar distortion through the Marshall amp roar - creating an overdrive sound that is now the gold standard for guitarists.
"We built the amplifiers, Hendrix made him scream. Since the moment Hendrix plugged his guitar into a Marshall amplifier in 1966, they became an unstoppable creative force," said a Marshall official statement in its latest collection campaign.
This limited edition collection includes a 1969 JMH Super Lead tube amp head that is assembled manually, combined with a 4x12 cabinet that is also made by hand.
The aesthetics stand out with a layer of black-and-purple cosmic swirl and a special commemorative badge.
Not only that, this package also includes a Dunlop Fuzz Face effect pedal which is the key to Hendrix's iconic sound.
Meanwhile, for home audio enthusiasts, Marshall released the Hendrix signature edition Acton III Bluetooth speaker with a similar cosmic purple cover.
With the launch of this collaboration, Terry Marshall—one of the founders of Marshall—recalls how strong the guitarist's influence was on the development of the company. According to him, Hendrix is a musician who is able to bring everything to a new level and attract everyone around him to grow.
"Jimi was an amazing musician, a real force of nature. It was a very special time for all of us and there is no doubt that we grew up with him and his fame, it was a natural bond. The rest is history, as they say," said Terry Marshall, quoted by NME, Friday, May 15.
This collection has started to be marketed at a fairly prestigious price. The Acton III speaker is priced at 299 US dollars (Rp4.7 million), while the half-stack amplifier and fuzz pedal package is sold for 4,999 US dollars (Rp78 million).
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