JAKARTA - The CEO of Melania Citra Permata (Mecimapro), Franciska Dwi Melani, has given a strong signal to expand her segment in the Indonesian entertainment industry.
After decades of being synonymous with promoting K-Pop concerts in Indonesia, the woman, familiarly known as Melani, emphasized her readiness to expand into a broader entertainment market and adapt to current dynamics.
In a virtual interview with the media on Thursday, May 7, Melani reflected on her journey building Mecimapro amidst the ups and downs of the creative industry.
Her decades of experience have become a key asset for the company in transforming into an entertainment entity that doesn't rely solely on a single fan segment.
"My journey in the K-Pop world has been 16 years. It's become my journey and identity and that of Mecimapro, as we've grown through the development of the K-Pop market in Indonesia over the years," Melani said while explaining her vision.
The new initiatives include developing live experiences, digital content, fandom culture, and community-based events. She also opened up opportunities for collaboration across industries and countries, including partnering with local Indonesian musicians to keep up with increasingly dynamic cultural trends.
Melani emphasized the importance of business sustainability amidst intense competition. "I want (Mecimapro) to become an entertainment company that is more adaptive to change, creative, and sustainable in the long term," she asserted.
As an entrepreneur who has navigated various market dynamics, Melani realizes that the concert industry has a significant domino effect on the national economy. According to her, a single international concert can stimulate various sectors, from hospitality, transportation, MSMEs, culinary arts, to the tourism sector in general.
"International concerts aren't just about entertainment, but also drive many economic sectors. We want to continue contributing not only to K-Pop music but also to the creative economy in Indonesia itself," she said.
Furthermore, given Mecimapro's position as an active member of the Indonesian Music Promoters Association (APMI), Melani highlighted the fundamental challenge faced by industry players, namely the availability of infrastructure. She compared the situation in Indonesia with neighboring countries like Singapore, which has world-class dedicated venues.
"Strengthening the infrastructure is what I hope for. We don't yet have venues that can compete with other vendors like those in America, or Singapore, like Singapore Stadium. There should also be easier communication across sectors," Melani said.
She believes that if cross-sector communication is improved and infrastructure is strengthened, Indonesia has enormous potential to become the largest entertainment market in Asia. Moreover, concert audiences in Indonesia are now considered increasingly mature, with high expectations for production quality and the on-site experience.
Melani acknowledges that the journey in the past has not always been smooth and has disappointed some. However, with optimism, she is committed to building a more solid ecosystem with vendors, venues, and all stakeholders.
"Audiences have matured and have high expectations for the quality of concert production and the venue experience. Therefore, promoters must be more adaptive and more careful in building their ecosystem," Melani concluded.
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