JAKARTA - Bruno Mars has just carved a new history in the digital entertainment industry through a platform that is currently very popular, Roblox.
The 40-year-old American singer-songwriter successfully held a virtual concert on Roblox through the game Steal a Brainrot, last weekend, which can be watched by all his fans, including in Indonesia.
Even though it was not presented as a live performance, this digital concert that had been recorded previously managed to create an extraordinary shock effect among gamers.
Based on a report from Dexerto, the number of players who accessed the game simultaneously during the concert reached 12.7 million accounts.
This achievement places Bruno Mars' virtual stage performance as one of the events with the most players in Roblox platform history - surpassing various previous similar collaboration records.
The show is conceived as a one-day exclusive event. Although it only lasts about eight minutes, the colorful visual integration and the fast pace typical of Roblox aesthetics make the viewing experience feel intense for users.
The presence of Bruno Mars' avatar who brings excerpts of his popular songs is the main magnet for the younger generation who currently dominate the digital ecosystem.
The appeal of this concert does not stop at the audio-visual aspect alone. The players are reported to have flocked to hunt for an exclusive item called Brunito Marsito.
The special character is the main target because of its rare nature and can only be obtained during the event period.
This phenomenon also shows a paradigm shift in the global music industry. The music stage is no longer confined within the physical boundaries of stadiums or conventional concert arenas.
Bruno Mars' success proves that the gaming world has emerged as a new space that is very effective for global musicians to reach an audience massively and instantly.
This strategic move shows how collaboration between the music industry and digital platforms such as Roblox can create a compact but impactful entertainment ecosystem.
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