Ticketmaster Finally Accepts Olivia Dean's Criticism Of Ticket Resale Practices

Olivia Dean (Instagram @oliviadeano)

JAKARTA - The global ticket sales giant Ticketmaster has finally responded to a strong call from British singer and songwriter Olivia Dean, who has strongly criticized her concert ticket resale practice.

As is known, an additional schedule for Dean's US tour in 2026 has been announced, but tickets quickly flooded the resale site with a tag that far surpassed its original price.

Through Instagram Story, the 'Dive' singer publicly criticized Ticketmaster, Live Nation, and AEG 'said the three of them provided disgusting services.

Responding to Dean's criticism, Ticketmaster immediately took action, stating it would limit the selling price back on their site to the equivalent of the initial price, and hoping other resale sites would follow suit.

In its latest official statement, the ticket giant confirmed that they were keeping the promise, and would even return the funds to fans for each difference they have paid to the reseller at Ticketmaster.

"We share Olivia Dean's desire to keep live music accessible and ensure fans have the best access to affordable tickets," said Ticketmaster, quoted from a statement on X, Friday, November 28.

"While we cannot require other marketplaces to respect artist resale preferences, we echo Olivia's call to be better'' and have taken steps to lead by setting an example," he continued. We hope efforts like this help fans buy other shows they consider or find someone new.

Meanwhile, the tour in the US is a celebration of Dean's second album, The Art of Loving, which has led Dean to become the first female solo artist to place four singles on the Official Charts UK Top 10 simultaneously showing the high market demand for her current work.

Dean's call to improve on Ticketmaster comes just days after the UK Government announced it would enact a new regulation, where reselling tickets for live music events, sports, comedy, and theaters above their original price is illegal.

The move is expected to make the average music show resale ticket to 37 (around Rp730 thousand) cheaper and save around 112 million (around Rp2.2 trillion) per year for fans.