JAKARTA - The entertainment agency, which is the management of well-known artists and talent producers in Japan, ASOBISYSTEM, has collaborated with blackx to accelerate the global expansion of Japanese pop culture (J-Pop).
This partnership will encourage the agency's intellectual property development (IP) to open up exciting new opportunities for artists, and increase the involvement of fans around the world.
Yusuke Nakagawa, CEO of ASOBISYSTEM, said that his party wants to dedicate themselves to developing their artist talent so that its reach is wider in the global market.
Through this partnership, we are delighted to be collaborating with blackx, leveraging their expertise and support to further expand opportunities for artists, "said Nakagawa, citing the official blackx website, Monday, March 10.
Meanwhile, Japan's strong musical industry foundation is deemed to have provided the perfect background for blackx and ASOBISYSTEM to build J-Pop.
The essence of this strategic partnership is a shared commitment to providing resources for artists to develop in a dynamic and connected global market with their fans.
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They will expand the artist portfolio, go a step further from traditional music to explore innovative Intellectual Property Rights such as cross-industrial collaboration, introduce J-Pop to new global audiences, and strengthen Japan's leadership in the entertainment sector.
With the growing popularity of digital platforms and global streaming services, Japanese artists are believed to have unprecedented access to global markets.
Our combined strength in entertainment, technology and creativity will allow us to explore areas that have not been used for J-Pop, "said Nakagawa.
"Together, we will set new benchmarks on how music, culture, and creativity intersect in various industries and markets," he concluded.
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