Nidji Wants A Big Transformation By Introducing New Logos And Singles

Band Nidji wants a big transformation. (doc. Musica Studios)

JAKARTA - After 18 years in the Indonesian music industry, Nidji wants a big transformation, which begins with introducing a new logo and the release of the single La Song.

The logo change was motivated by the need to align Nidji's new vision and mission, along with a new chapter in their career journey, which coincided with the release of a new album.

"This is Nidji's sixth album, as well as the first album with Ubay (vocals). This logo is also a symbol of identity refreshment so that it can continue to be relevant and everlasting," said Jihanira Sharmila as Creative Director of Nidji, through a press release to VOI, Sunday, December 1.

The process of creating a new logo through many discussions and the results of the unification of various perspectives from each person to the identity of the band.

According to Randy (keyboards), Nidji's new logo is designed to reflect the energetic, bold, and expressive identities, according to the new characteristics they carry.

The sharp form at the top and bottom of the logo represents a strong determination to gain a foothold in the sky and ground. This is a strong symbol of defense and high hopes and upwards," said Randy.

The new logo, a new album, hopefully both can be a strong foundation, as well as a very good opener for our long journey ahead. With this spirit, we are increasingly ready to accept and pursue great opportunities to come," Ubay said.

The single "La La Song" marks the start of a new chapter on Nidji's journey, which brings a message of hope for a brighter future. This song was presented as proof that Nidji was still present, continued to work, and never lost his burning passion.

This song will be the opening track for the sixth album, the 'Heart Manifestation', which not only brings hope for a better future, but also serves as an energy magnet to get listeners into emotional and artistic travel.

The music video (MV) for this song is the culmination of Nidji's rebranding, with visuals representing a persistent passion and struggle to achieve a dream.

We consider this 'MV' as Nidji's re-introductory to the public. From location, outfit, to other visual elements, all represent the first step towards our new journey. This MV is an invitation for the audience to join our newly started journey, "said Ariel (guitar).

With this new spirit, Nidji is ready to greet the old fans again and invite a new generation to share their journey. Rebranding logos and launching singles is just the beginning.