The Effect Of Greenhouse Launching Music Videos For Rimpang Songs

'Rimpang' music video press conference (Ivan Two Putra/VOI)

JAKARTA - The Greenhouse Effect (ERK) introduced a new music video for Rimpang, a song from the album of the same name which was released in early 2023. This music video was worked on by Pancaran Sinema with Dian Tamara as the director.

The music video Rimpang is not the first work that Pancaran Sinema has done for ERK. Previously, the production house had worked on the 'Fun Kaya Fun'.

The music video Rimpang is worked on to present a feel that is more than just a visual music supporter. This is an interpretation space for connoisseurs to explore the emotions, wounds, and inner journey as outlined in the song.

Tamara said that this music video was born from the idea of celebrating the strength behind the wounds and continued growth. He himself chose Rimpang to make a music video, in addition to other ERK catalogs.

"Rimpang is a celebration for us who continue to grow," said Dian Tamara during a press conference in Lebak Bulus, South Jakarta, Thursday, October 31.

Through this music video, Pancaran Sinema and ERK invite many people to celebrate growth and self-transformation as time goes on. And in the process, changes without realizing it.

This music video wants to say that we are more resilient than imagined, survive and develop, with wounds that actually become fertilizer on the soil we stand on.

ERK frontman, Cholil Mahmud said he was happy with the presence of the music video Rimpang. This is felt to be able to strengthen the message to be conveyed.

The song Rimpang is created as a reflection of our anxiety over the recurring social situation, about the resistance to expression and injustice that often feels in vain. We want to describe how a deep sense of anger and pain can be a fertilizer for hope, especially for those who are constantly oppressed but continue to try to rise," said Cholil.

We are happy that Pancaran Sinema has captured this essence through the music videos they make. Their visual interpretation really strengthens the experience of Rimpang as a work that celebrates the relentless struggle," he added.

For information, the music video Rimpang can be watched on the Official Greenhouse Effect YouTube channel.