JAKARTA - The AXEAN Festival has announced a complete line-up that will appear in the near future. The event will last for two days at the Jimbaran Hub, Badung on September 28 and 29.
The new lineups that have been previously announced include The Jansen, The Panturas, and Navicula, which are considered to represent the diversity of Indonesian music scene.
The reason organizers invite them, as well as other popular local artists, is because talented artists may be big in their local markets but may not be known in other countries.
"We believe that local talent can reach an international audience if they are placed in front of people who can take them to the global market," said Piyapong Muenprasertdee, co-founder and leader of the AXEAN Festival team, in a statement, Wednesday, September 11.
"With local heroes leading this effort, other small local artists can have the courage and confidence to follow in their footsteps, resulting in more attention from the world to music in our region, pushing critical points to put Southeast Asia on the global music map," he continued.
Musicians and other new groups added in the line-up include Assia Keva, Rafi Sudirman, Scandal, and Spella Ruby from Indonesia; Golden Mammoth, Lust, and Zee Avi & The Good Things from Malaysia; Mix Fenix from the Philippines; BLACKARMATUS x DJ XUALIT from Thailand; and Dattie Do from Vietnam.
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In addition, the Taiwan Creative Content Agency (TAICCA) was also brought back to support the artist development initiative through the Taiwan Beats Showcase at the 2024 AXEAN Festival.
This year's showcase will highlight three talents from Taiwan, namely The Chairs, the winning band of the Goldenmell Awards (GMA); I'mdifficult, an experimental pop band known for their'sophisti-pop' sound; and the excited Jurassic-Pop duo, The Dinosaur's Skin.
Previously, Piyapong said, this event was intended so that musicians and music groups from Southeast Asia could expand their relationship with the outside world.
"It is always our vision to make AXEAN a regional-scale festival, change the host country every year, or even have smaller editions in different countries," Piyapong said at a press conference in Senayan, Central Jakarta, August 6.
The reason comes from our observation that most Southeast Asian music markets are very domestic, or only accept western or k-pop artists when talking about international artists. Thus, if we can help domestic artists cross borders in the region, there will be more opportunities for them to develop an international fan base," he said.
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