Ear Sun Introduces A New Single Titled Never Mind, Azizah Salsha Becomes A Clip Model

Ear Sun and Azizah Salsha for single "Never mind" (Instagram @azizahsalsha_)

JAKARTA - Ear Sun has launched a new single with the title "Never mind" some time ago. The song, which was written with Kinan Sekar, became the initial material for the debut album which was released this year.

It's been written to address the experiences of job seekers, with lyrics that are personal and full of motivation. It's been written for a long time, this song has become relevant to young people who are currently faced with the issue of 10 Million Gen Z Unemployed' on social media.

"With this song, actually the meaning of 'Never mind' is to encourage job seekers. What you want to convey is not 'Never give up', but if you hear the song, or the lyrics, we still have hope that later everything will be better as long as we continue to improve competence and try," said Ear Sun in her statement, Thursday, July 18.

Long before that (the 10-million Gen-Z issue was unemployed). The trigger is from the experience of life. Have you ever experienced a job search? Especially when you just graduated from college, so fresh graduation, how was it that time you were six months looking for work. It's been really hard to find work, "he continued.

Similar to the single 'Never mind', Ear Sun revealed that her debut album will be made as close as possible to young listeners. He wants to voice the problems that Gen Z often faces.

"On this album, the theme is more about Gen Z's problem, there is a job search such as the song 'Never mind', there is also a quarter life crisis problem, then there is a story about weight, to the matter of pet cats," said Ear Sun.

Meanwhile, regarding the musical style carried for the debut album, Ear Sun still wants to be consistent with the jazz pop corridor, such as EP Urbanism which was released late last year.

As the celebration of the album's opening single, Ear Sun also presents the music video That' which can be watched on the EAR SUN YouTube channel in the near future.

The music video summarizes the problem of a human's journey growing up and finding self-actualization in a career. In order for the essence of the song to be clearly conveyed, a lyric video format was chosen, whose images were taken by Switzerland, Austria, and Italy.

In this case, Ear Sun took Azizah Salsha to appear as a music video star. They are shooting for ten days in Europe.

"We filmed it with the Production House Titik Sembilan with Azizah Salsha as a model in the music video later, where we spent ten days in Switzerland, Austria and Italy," said Ear Sun.

Furthermore, Ear Sun explained that Azizah Salsha became the central figure of the music video Never mind. The story of Azizah is an Indonesian citizen (WNI) who lives in Europe and is having trouble finding work, because the competition there is even more difficult.

Several iconic tourist destinations in three countries are the scene for scenes in music videos, one of which is rural on Grindelwald to the top of Jungfraujoch in Switzerland.

"In music video later we will also involve local residents in Europe, for example for the role of Azizah's friends during the scene in Venice, Italy, or when Azizah got the idea of building an Indonesian restaurant. So, we really do this project seriously, where talent not only involves Indonesians but also local residents," concluded Ear Sun.