Andien Talks About Laufey, Jazz Music And Gen Z

Andien (Ivan Two Men/VOI)

JAKARTA - What Laufey did by bringing together jazz with Gen Z is an interesting phenomenon for Andien Aisyah. The 38-year-old singer called what the singer of From The Start did as something 'crazy'.

"It's really cool. It's really cool. I think he's crazy, he can break it down," Andien said when met in Melawai, South Jakarta, Thursday, March 20.

Laufey itself is a light for jazz lovers who miss quality music presentations. Moreover, the style that is promoted is traditional jazz that is already difficult to find.

"Because people always see jazz visually, it's really serious. Well, Laufey presents it today, from himself, starting from his clothes, with video clips and all kinds of things. So, in my opinion, young people now can relate," said Andien.

"Yes, the proof can go viral (on social media). Even though if you hear it in music and your own voice, it's not Dua Lipa or Beyonce rich," he continued.

As a singer who is well known in the realm of the jazz and mainstream community, Andien welcomed Laufey for what Laufey had achieved. However, he assessed that traditional jazz music has not been able to be like pop music, especially for cases in Indonesia.

"Yes, maybe we can get to Gen Z, only Gen Z is like what. That means, we can't hit an average of Indonesia. Because if we talk about the largest pyramid, it's definitely not a jazz listener either," he said.

There are events like jazz festivals, we can see for ourselves what kind of jazz there is. So, I don't feel like this can work that big if in Indonesia. But there is, the market is really there, and actually it can be processed.

Furthermore, Andien is also optimistic that the Indonesian music industry will be able to present new talents from traditional jazz circles.