Spotify K-Pop ON Campaign! First Crush Shows TWICE Song Cover By STAYC

STAYC (Doc. Spotify)

JAKARTA - South Korea's popular music has become a new force in the world music industry. So it's no wonder Spotify's digital streaming platform (DSP) presents the Spotify K-Pop ON! First Crush campaign.

This campaign invites listeners to gather together because of their love for K-Pop while remembering the beginning of the growth of interest in this genre.

Meanwhile, the campaign featured the STAYC covering the FANCY song from TWICE. This single is the final offering of a total of three Spotify-produced covers.

Global K-Pop (songplay list) playlists are also presented to provide the best content from the K-Pop world to millions of listeners, including Indonesia.

This campaign is a sign that the music genre from the Ginseng Country is able to touch the heart, spread a positive spirit, and unite listeners.

Since its first launch in 2014, the K-Pop ON playlist! has been saved 5.3 million times by Spotify users around the world, exceeding regional, language and culture limits, and getting billions of listeners for Korean artists.

For STAYC, covering TWICE's song is a moment for members to remember their pre-debut period. Since its first release in 2019, FANCY has become one of the songs most liked by STAYC members. They also used this song to train in the studio as a trainee at that time.

In the cover version, Sumin, Sieun, Isa, Seoun, Yoon, and J showcase their vocal philosophy technique with a more relaxed strain while still showinguran and joy from the song.

We are excited to be working with Spotify to give SWITH (fans) a cover of our favorite songs performed in our own version. We all always love and respect TWICE as we grow up, and especially the FANCY song that has given us a lot of fond memories of being a trainee," the STAYC member said in a press release, Wednesday, March 20.

This song is a trailer for soundtracks from our travel process as K-Pop artists and fans. We hope SWITH can enjoy this cover and participate in celebrating our first K-Pop Crush."

The exclusive content series on the Video Podcast and the K-Pop ON YouTube channel! will also be presented. Spotify and STAYC personnel will invite fans to reminisce about the start of the STAYC trip.

STAYC covers the song TWICE (doc. Special)