Forbes Daulat Taylor Swift Becomes The Most Influential Woman In Media And Entertainment

Taylor Swift (Instagram @taylorswift)

JAKARTA - Taylor Swift was asked to be the most influential woman in the media and entertainment by Forbes.

The Evermore singer took fifth place on Forbes' list of the Most Influential Women's List in the World this year, up from its 79th position in 2022.

The 'Eras' tour reportedly generated around $850 million and is estimated to have boosted the US economy by more than 5 billion. The pop singer's net worth reached 1.1 billion in October 2023.

Women who enter the rankings in 2023 represent six categories: business, technology, finance, media & entertainment, politics & policy, and philanthropy.

Meanwhile, Beyoncé is ranked third most influential woman in the media and entertainment and Oprah Winfrey is in second place.

In the overall list, Swift's ranking is behind political leaders. European Commission President Ursula von der Leyen is at the top, while European Central Bank President Christine Lagarde is in second place and United States Vice President Kamala Harris is in third place.

Italian Prime Minister Giorgia Meloni is in fourth place behind Swift.

The year 2023 witnessed the Style singer making history and breaking records. Last October, it was announced that the Swift 'Eras' tour was designated as the most profitable tour in music history.

The stadium-filled show, which starts in March and is scheduled to last until the end of 2024, is projected to raise a total of 5.7 billion US dollars, which would be enough to generate 20 US dollars for each person.

The forecast, quoted by the Washington Post, comes from Peter Cohan, professor of management at Babson College in Massachusetts. These figures suggest that Swift's revenue from the tour will be larger than the 42-yearly GDP of 42 countries in the world.

This record-breaking tour also had a significant impact on the US economy, with ticket sales, merchandise and travel all contributing to the entire tour.

The software company QuestionPro calculates that each show generates about 93 million US dollars for the local economy.

His 'Swift and 'Eras' tour have redefined the entertainment economy, said Chris Leyden, director of growth marketing at ticket retailer SeatGeek, in an interview with the Washington Post.

Meanwhile, his documentary Taylor Swift: The Eras Tour, scored the biggest opening weekend for concert films in history.

The New York Times reports that the film generates about $126 million in theaters globally, with $95 million coming from screenings in North America alone.

The remaining 31 million US dollars came from the international screening of The Eras Tour, which took place in more than 90 countries and territories.

As reported by Forbes, his two-night tours in Denver added $140 million to Colorado's gross domestic product, thanks to fans spending an average of $1,300 each on hotels, restaurants and retailers.

The Federal Reserve Philadelphia even quoted Swift in its June Beige Book, noting that the May month in which the indigenous Pennsylvaniaian appeared in Lincoln Financial Field in her three-night marks the strongest month for city hotel revenue since before the pandemic. The US Travel Association estimates that, collectively, the Eras tour in the US adds more than $5 billion to the economy of the states.

Swift also increased the number of football audiences as she began dating the Kansas City Chief star and two Super Bowl champions, Travis Kelce. His jersey sales increased 400 percent during the couple's love speculation.

The pop star has also recently been named Spotify's Top Global Artist in 2023, where Swift amassed more than 26 billion streams on the platform and will reportedly earn more than $100 million from Spotify streaming alone in 2023.