JAKARTA - Yamaha Indonesia is holding the Mio Ride The Hype event again this year, or the third year. Interestingly, this year is presented with a Ramadan Edition version as part of Yamaha's special activities in welcoming the holy month, as well as embracing the Yamaha Mio user community in various regions.
This year, the event was held in three cities, starting from Yogyakarta, Bandung to Makassar. Yogyakarta became the first city to hold this event, the enthusiasm of the community was very high with the presence of more than 500 Yamaha Mio users who also enlivened the event in Yogyakarta and Bandung.
This event itself is a place for users, especially Mio M3, to gather, share modification inspiration, and enjoy togetherness during Ramadan.
Manager of Public Relations, YRA & Community, PT Yamaha Indonesia Motor Mfg, Rifki Maulana, said through Mio Ride The Hype, Yamaha wants to continue to strengthen its relationship with Mio users, as well as provide space for its users to express their creativity in modifying motorcycles.
"This activity is also a form of appreciation from Yamaha to the Mio user community, which has been an important part of our brand journey and has also helped build a positive driving culture," he said in an official statement received, Tuesday, March 11.
This event presents various exciting activities that showcase the creativity and lifestyle of these 125cc scooter users. One of the main attractions is the Pamer Mio, a modification contest that showcases various modification works from participants.
In addition, there is a showcase that displays all the modified motorcycles of the participants in one display area, so that visitors can see firsthand the various unique and interesting modification inspirations. To add excitement, this event is also equipped with a Content Creation Area and also a Photobooth that allows participants and visitors to create creative content with their Yamaha Mio motorcycles.
The excitement of the event was also felt through the Ngabuburide Asik activity, where Yamaha Mio users took a leisurely ride around the city. In Bandung, this activity was even attended by around 2,000 motorcyclists who also enlivened the activities. Not only that, the participants also shared kindness by distributing takjil to the community along the route as a form of sharing spirit in the holy month of Ramadan.
To strengthen the unity between communities, the series of events continued with a joint Iftar which became a warm moment for participants to share stories and experiences about their love for Yamaha Mio.
Through Mio Ride The Hype (Ramadan Edition), Yamaha not only presents exciting and creative activities for the community, but also strengthens the value of togetherness, sharing. This event is expected to be an unforgettable experience for Yamaha Mio users and strengthen the relationship between Yamaha and its users in various regions in Indonesia.
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