JAKARTA - The manufacturer of NGK spark plugs, PT Niterra Mobility Indonesia, revealed the prevalence of the circulation of counterfeit spark plugs in the market. This practice not only damages the brand's reputation, but also causes financial losses estimated at Rp. 2 billion, especially from sales through online store platforms.
Following up on the findings, the company together with a legal team and police officers carried out a crackdown. As a result, as many as 11 thousand fake NGK-branded spark plugs were secured from circulation, especially in offline sales channels, before they were finally destroyed.
"There are 11 thousand pcs of spark plugs that we secured (from offline stores), for further we will do smelting," said NGK's legal team, Ammar Singh Gill, at the NGK factory in Ciracas area, East Jakarta, Tuesday, December 16.
Ammar explained that this step is a form of the company's commitment in combating the circulation of counterfeit products which are increasingly rampant, especially in the Jabodetabek area. According to him, the problem of fake spark plugs is not only a violation of the law, but also a serious threat to the sustainability of brands and consumer confidence.
"So we started with screening through the market place, then in the workshops. And it is not uncommon for us to get it in workshops that have high traffic," said Ammar.
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He explained that the modus operandi that is often used by perpetrators is to sell counterfeit products at prices far below the market, especially for the most sought-after types of plugs. For example, the original NGK motorcycle plug is generally priced in the range of Rp. 20 thousand, while the fake version can be sold starting at Rp. 7 thousand.
Ammar emphasized that the use of fake spark plugs has the potential to endanger users. The counterfeit product can trigger engine damage, reduce vehicle performance, and risk the safety of the rider.
To suppress the circulation of counterfeit spark plugs, NGK also carries out a number of preventive measures. Among them, through consumer education through digital and offline campaigns, regular market monitoring, and providing a complaint service for the public who find indications of counterfeit products.
The company also periodically updates the packaging design so that the authenticity of the product is easier to recognize. In addition, NGK regulates the sale of counterfeit spark plugs on e-commerce platforms and cooperates with law enforcement in enforcement efforts.
"With this, PT Niterra Mobility Indonesia invites all consumers and distributor partners to jointly support these steps, in order to realize an automotive market that is free from counterfeit products for the safety and trust of consumers," concluded Ammar.
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