'Riding Merinding': A Horror-Inspired Ride by a Community in Bandung

Ipone supports Riding Merinding event in Bandung/(Photo: Ipone)

JAKARTA - Communities in Bandung have a unique way of holding events, such as Bujang Rimba, which held an event themed "Riding Merinding" (Spooky Riding) attended by many communities.

This event has successfully run for four consecutive years and has become one of the most anticipated unique events for the automotive community in West Java.

Not without reason, the event is wrapped in a horror theme, inviting participants to ride in scary Halloween costumes. It also receives full support from Ipone, a French lubricant company known for its urban lifestyle and custom culture.

Besides the horror theme, this annual event also features a variety of entertainment, including musical performances, freestyle, and new activities this year: "Running Merinding" and "Cycling Merinding".

Ipone's participation in this event is a strategic move to strengthen the brand's presence among young people and motorcycle enthusiasts who prioritize self-expression and a diverse lifestyle.

Khafi, an Ipone representative, said that through this collaboration, the company wants to demonstrate that lubricants are not just about engine performance, but also part of the rider's identity and lifestyle.

"Riding Merinding isn't just about the thrill of horror, but also about togetherness, self-expression, and community spirit. This aligns with our tagline, 'more daring,'" he said in an official statement received on Sunday, November 2nd.

In addition to participating in community riding activities, Ipone also offered various exciting activities during the event, such as a Halloween-themed photo session and exclusive merchandise giveaways for participants with the most unique costumes.

Through supporting events like Riding Merinding, the company hopes to further strengthen its position as the lubricant of choice for young people and motorcycle communities in Indonesia, particularly in West Java, while also encouraging the growth of a positive culture in the automotive and lifestyle world.