JAKARTA - PT Piaggio Indonesia brought a limited edition model to the country, the motorcycle model in question, namely Vespa 946 Snake, which has been on sale since January 8 through its Italy-based global website.
The limited edition motorcycle, which has only 888 units worldwide, is exhibited by Piaggio through a fashion and lifestyle campaign through its pop-up presence in Jakarta, to be precise at Pacific Place Mall Jakarta.
Vespa's speech is closely related to lifestyle. This is also supported by the presence of a global retail project that will open a series of pop-up stores in various prestigious locations in the first quarter of 2025.
The project is inspired by the vision of a global icon, in which Vespa shows it is not just a vehicle, but also an authentic design work.
Now, Vespa is no longer limited to the environment where two-wheeled vehicles are commonly found, but is present in exclusive places that combine luxury and lifestyle.
The journey of the Vespa pop-up store at international iconic locations continues in 2025 which will be held at Pacific Place Mall, Jakarta, from February 24 to March 9.
There is on the ground floor of Pacific Place Mall, visitors can enter a unique space where the style and tradition of brands meet modernity. Piaggio also showed off the collection of clothes and ready-to-wear accessories from the newly launched Vespa Snake Capsule.
"For Vespa 946 snake, it hasn't been sold yet. At Pacific Place, we focus on introducing Vespa Snake Collection as a unit and until March 9, we will only sellPPARel and merchandise," said PT Piaggio Indonesia PR & Communications Manager Ayu Hapsari, when contacted by VOI, Saturday, March 1.
Previously, this one motorbike also appeared in various countries, the first stop in Rome, then to Paris, and was followed by the opening of pop-ups in Milan, Beijing, Istanbul, Bangkok, Hanoi to Paragon.
"Through the Snake Pop-Up Vespa installation, we want to show that Vespa is not just a brand / automotive brand but also a lifestyle brand or icon lifestyle," added Ayu.
Vespa 946 Snake Specifications
Quoting from the official Piaggio page, this limited model design is inspired by the ice landscape and winter beauty. Vespa 946 Snake is increasingly prominent thanks to its distinctive blue touch, providing an ice feel. In addition, there is also inspiration from snakes embedded in several areas, such as stangs to saddles.
Meanwhile, fuel tanks and their spakbor are added chrom elements to provide an attractive look. On the front, a chrom coated snake logo is also embedded. This motorbike was launched as part of the snake year celebrations welcoming 2025, and Vespa 946 Snakes were created to express the philosophy.
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