Harley-Davidson Motors Now Many Millennials And Gen Z In Indonesia

Harley-Davidson Sportster S. (Doc. Harley-Davidson)

JAKARTA - Harley-Davidson, an iconic big motorcycle brand that has been synonymous with experienced riders, is now experiencing an interesting shift. If in the past only the upper and older class were able to own a Harley, now this brand from the United States has successfully embraced the younger generation.

Director of Sales and Marketing JLM Auto Indonesia Irvino Edwardly, said that most customers who buy or own Harley-Davidson motorbikes work as entrepreneurs or wealthy executives.

"Of course many of our customers have a business background or executive. Both at the C level and senior management, yes," said Irvino to reporters in Jakarta, Sunday, August 18.

However, Irvino also added that Harley-Davidson's motorcycle enthusiasts are now not only old, but also targeting young people and proving that this brand is favored by many circles.

But what makes us happy is that many young customers are also interested in Harley-Davidson. So, many 25-year-old consumers have targeted to become Harley-Davidson users in Indonesia," explained Irvino.

He also explained that this was quite surprising considering the image of a Harley-Davidson for adults because of its very expensive price.

Especially in the past, at a higher price, only people aged can buy their motorbikes. But now with a fairly diverse variant, Harley-Davidson motorcycles are also in demand by millennial and Gen Z consumers," said Irvino.

Currently, Harley-Davidson has a model line that targets various markets ranging from Grand American Touring, Cruiser, Adventure Touring, and Sport.

Of all the lines offered in Indonesia, the most expensive motorbike of this brand is Ultra Limited from the Grand American Touring series which is priced at up to Rp1,229 billion.

Meanwhile, customers can also choose the Sport series at a more affordable price and are offered at a price of IDR 400 million to IDR 500 million.