Royal Enfield Presents 100 Bullet 350 Special Edition Units At IIMS 2024, What's Interesting?

Royal Enfield Bullet 350. (Photo: Afrizal / VOI)

JAKARTA - Present at the Indonesia International Motor Show (IIMS) for six consecutive years, Royal Enfield, global leader in the middleweight motorcycle segment (250cc-750cc), today launched the all-new Bullet 350.

As a symbol of infinite resilience and an eternal name in the history of motorcycles and automotives, Bullet 350 is now available for purchases in Indonesia starting February 15, 2024 at a price of IDR 115,100,000 for the Bullet Black Gold. This special edition consists of only 100 motorcycles, making it very exclusive for motorists.

Anaj Dua, Business Head of Asia Pacific Markets, Royal Enfield, stated that Royal Enfield has a long history of presenting modern motorcycles inspired by its legendary past.

"The 350 bubble is clear evidence of this, where this motorcycle has become the perfect companion to all generations of motorists. In Indonesia, there are many stories about Bullets from people, groups, and moments who have experienced their enjoyment and meaning of life while driving across generations," he said at the launch at IIMS, Thursday, February 15.

Furthermore, he stated that Bullet's legacy has gone beyond time and time, made many people happy, and is a responsibility that must be maintained by the company.

"Today, with the presence of a new avatar from Bullet, we feel very honored to play an important role in advancing Bullet's legacy," he added.

With the lines made by hand by three generations of craftsmen, Bullet has maintained its great appeal without being influenced by mere trends. The simplicity of its form is in stark contrast to its solid reliability, courage, and character.

"We deliberately strive to maintain the essence of the Royal Enfield Bullet legacy as it transitions to a new form, ready to drive handsomely towards and beyond the new century," he continued.

Bullet is the longest motorcycle model in sustainable production worldwide, passing a time test for nearly a century. The all-new Bullet 350 is powered by a globally recognized 349cc single cylindrical air-oil cooled engine, which also powers the Meteor, Classic, and Hunter motorcycles. The machine uses gasoline, generating power of 20.2 bhp at 6100 rpm and 27 Nm torque at 4000 rpm, as well as providing strong and heavy sound, very fine linear power delivery, and a smooth and refreshing driving experience.

With the main SHAFT balancer to reduce vibrations, this bike feels responsive and subtle, with smooth and sharp gear change thanks to optimized 5-speed gearbox, ensuring the best driving experience.